Vincent Schoofs

Creative strategist @VERSUS

Strategic MarketingCustomer Success ManagerMarketing DirectorCopywriterCreative ProducerEvent ProducerContent ManagerCommunications ManagerBrand Marketing Manager👍 Sales & BizDev💸 Marketing

Two decades of working across Asia and Europe for some of the world's most desired companies across various industries - Moët-Hennessy, Nike, Tesla, Huawei, to name a few. My passion lies in bringing their unique brand proposition to life through memorable customer journeys integrating pure experiential moments with digital amplification. I thrive on strategic and creative storytelling that lead to genuine experiences - whether it is from a brand or consumer perspective - that drive results, affect consumer behaviour, and elevate brand advocacy. I do insist on looking beyond the obvious, and keeping in mind the future of our planet as much as the legacy of the brand. Last but not least, I am fluent in four languages and can order a chai in five more. Looking for some leftfield continent-spanning experience and invite in a new perspective? Let's have that cup of chai. Or tea. I have a great ice-breaker about that one. 🫖

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Work Background

Fast Forward EventsClient Service Director

Mar. 2022Ghent Metropolitan AreaFollowing two years of freelancing for global agencies from wherever I had an internet connection, back to my roots, and closer to home. As part of the team at one of Belgium's top Creative Event Agencies, in charge of delivering top-notch event solutions to our growing portfolio of clients; handling pitch requests, overseeing project teams / creative studio pipeline, and developing strategy for high-profile accounts. Spearheading acquisition for new market-leading clients in telecoms, consumer electronics and automotive sectors, as well as government tenders.

vsmktgVS @ Versus

Jul. 2019Mother Earth · HybridVersus is a Mindset. An Ethos. A Call to Action. Your current situation VS the ideal situation post activation. Muddled messages VS one clear objective. Bottom line VS top creative. Vincent Schoofs VS

WHAT IF eventsPartner | Director

Sep. 2018 - Jun. 2019Shanghai City, ChinaRunning the Shanghai operations of What If, delivering our boutique vision to the jungle that is the mainland China market.

WHAT IF eventsPartner | Director

Nov. 2016 - Sep. 2018Hong KongHaving started my career in a small agency, following four years in an international organisation, time to come full circle. Being part of the What If family allowed me to fully leverage my broad skill set in a variety of roles. As partner and director I ampified and added to the founders' vision through developing new business opportunities with existing clients & sought new customers in line with the agency ambitions. Particularly focussed on overall creative and strategic output l managed the studios for both Hong Kong and Shanghai: daily operations, long term development, supporting client portfolio of global brands for the Hong Kong and Macao market: Shiseido, Audi, Moët-Hennessy, Miele, .. Steered the agency and client projects towards various industry awards: Campaign Asia, Marketing Magazine, Mob-Ex Awards, … Also, in charge of office party planning, playlist compilation and beverage suggestions.

UniplanCreative Director - Concept & Strategy

Aug. 2015 - Sep. 2016Hong KongUniplan believes Live Communication means turning brands into individual experiences, telling emotional stories, and presenting people with unforgettable memories. By providing striking creative content we deliver immersive branded customer journeys through the specific client universe.

UniplanAssociate Director, Strategy

Jul. 2012 - Jul. 2015ShanghaiAt home in the accounts and as well as the creative departments, lead projects and clients from either or both perspectives. Owner of the adidas account, creative lead on Huawei, Maserati, UBS and other prime global brands. As head of the strategy department assessed existing and future client potential and approach tactics. Built up a marketing department dealing with both internal and external Marcom activities. Trained all new staff in CI, developed new technology workshops, DJ at annual company parties!

JETLAG PRODManaging Partner

Jul. 2009 - Jan. 2012Shanghai, PRCPartner of agency, handling key accounts: MHD, adidas, Bayer, Edelman, ... Manager of the Creative Department: 2D, 3D, after effects, video, flash, etc Proposal conception, creative direction, development and final pitch Supervision of projects from the client brief to the event execution. Agency strategic development and new client aquisition.

JETLAG PRODSr Account Manager

Jan. 2007 - Jun. 2009ShanghaiManaged key accounts: MHD, Pepsi, Adidas, Edelman, Bayer, ... Lead project and design teams through brainstorms to establish project concept and creative direction Developed proposals and presented to clients Took part in agency strategic development

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