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Work Background
MaverickDirector of Strategic Planning
Jun. 2020Baki, AzerbaijanBuilding brand strategies and campaigns, providing strategic intelligence and guidance, inspiring creative team and generally adding value and meaning to all processes of creating marketing communications.
Schwarzkopf ProfessionalBusiness Development and Marketing Manager
Jan. 2010 - Jan. 2013Baku• Developed business plan for the launch of Schwarzkopf Professional Studio in Azerbaijan
• Together with investors, revised distributor structure, leading to satisfaction and retention of existing clients and acquisition of the new ones
• Implemented new business strategy, including hiring of general manager and other staff
• Managed construction of the studio (from ordering the equipment to the launch event)
• Triumphantly organized the first Schwarzkopf Professional Catwalk Show "Essential Looks 2011" in Azerbaijan
• Assisted General Manager in Marketing and Sales
• Awarded 1st Place in Digital Media at the Annual Distributor Conference of Schwarzkopf Professional in Split, Croatia, 2011
• Results: sales increase by 150% during 1 year, client base increase by 100%, awareness and loyalty significant increase
McCann BakuStrategic Planning Director
Jun. 2006 - May. 2020Baku• Developed many successful and award-winning communication strategies for local and international brands including Coca-Cola, Mastercard, Toyota, Samsung, Unilever, Bakcell, Holcim Lafarge and others
• Expert in brand strategy development and integrated marketing communications
• Fully owned the delivery of comprehensive proposals and pitches from brief to presentation
• Experienced in analyzing research data and consumer insights
• Country representative in global McCann Worldgroup network
• Delivered the repositioning strategy for Bakcell which led to the brand achieving significant boost in customer perception
• Participated in successfully launching Bakcell's loyalty program, Ulduzum winning the best loyalty program of 2015 by The Telecoms World Middle East Awards
• Participated and won in numerous pitches, among them: • Samsung Electronics Azerbaijan, win of creative and media account, Oct 2018 • Holcim Azerbaijan, win of creative account, Dec 2018 • Toyota Automotive, win of creative and media account, 2014, 2015, 2016, 2017, 2018 • Bakcell-Man Utd Partnership announcement, Aug 2012 • Regional win of Coca-Cola media account for Caucasus and Central Asia region, Almaty, Kazakhstan, Apr 2010
McCann BakuAccount Manager
Jun. 2006 - Nov. 2006Unilever Axe and Rexona accounts handling:
- Products Launch organizations
- Promotions and events
- Budgeting
- Client contact
McCann BakuAccount Executive
May. 2005 - Sep. 2005• Completed day-to-day communication with clients (clients: Azercell, Unilever brands, Dimes, etc.)
• Successfully completed organization of events for Azercell
• Managed PR activities of Azercell
• Responsible for budgeting, financials and other documentation of clients
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