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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸75%
Marketing
🧨75%
Consulting
📝50%
Influencer or Blogger
Geos
🇷🇺50%
Russia
🇿🇦25%
South Africa
Work Background
Private practicePsychotherapist in Private Practice
Sep. 2024
MaverickBusiness Unit Director
Mar. 2024 - Oct. 2024Azerbaijan— Modeling procedures of the unit — Overseeing and managing risk spots within team, processes and projects — Fostering open dialogue in the workspace to enhance team efficient — Ensuring day-to-day operations and timely delivery of quality materials
— Rolling the sleeves and getting hands-on with strategies, pitch presentations and other stuff to support the team — Addressing process inefficiencies and improving interpersonal relationships
— Building effective partnership with external clients
— Leading recruitment processes from search to onboarding — Managing cross-functional team
— Analyzing financial performance — Collaborating closely with the CEO to achieve business targets
MaverickHead of Digital Marketing
May. 2020 - Apr. 2024Azerbaijan- Formed and directed the digital team, including media, creative, and strategy disciplines within the digital department, overseeing all aspects from research to recruitment and training
- Guided the team towards seamless project executions and ensuring the attainment of desired outcomes through meticulously managed internal processes within the department
- Crafted digital marketing campaign concepts as integral components of 360-degree campaigns for clients including KapitalBank (BirBank), Umico, Unilever, Azercell, Unicef, IDDA, and more.
Spatium.netDigital Marketing Consultant
May. 2018 - Aug. 2018Singapore— Development of digital communication strategy to prepare CIS product for international distribution (Europe, USA, China)
— Managing the cross-country (USA - India - Azerbaijan) team — Development of networking strategy with field’s top players (opinion leaders, investment funds, crypto community’s owners etc.)
— “Corporate image" training conducted for company’s employees to establish proper communication governance with mass-media and audience and mitigate reputation and image risks of the organisation
Universal McCannHead of Digital Marketing
Jun. 2013 - Mar. 2018Azerbaijan- Played a role in the development of a cross-country Digital Marketing Hub spanning Azerbaijan, Kazakhstan, and Georgia, facilitating the organization of resources at a regional level to enhance workflow efficiency for a global company.
- Generated media market forecasts and social behavior reports with actionable recommendations for global companies to navigate the dynamic landscape of the Azerbaijan media market on an annual basis.
- Implemented integrated online and offline solutions tailored to the specific objectives and requirements of clients, contributing to the successful execution of multiple award-winning projects recognized at both local and regional levels.
- Contributed to the creation and execution of integrated marketing campaigns for a diverse portfolio of global and local corporates, including The Coca-Cola Company, Toyota, Unilever, Topaz, and Bakcell.
Universal McCannDigital Marketing Manager
Oct. 2011 - Jun. 2013Azerbaijan- Pioneered the establishment of a "digital media" discipline within the Agency upon its inception in the country, subsequently developing it into a fully-fledged department comprising over 10 specialists across specialized disciplines.
- Formulated comprehensive working procedures from the ground up within the department, including employee training initiatives and the implementation of optimal organizational models to maximize efficiency.
- Spearheaded the planning and budgeting of long-term campaigns exceeding 1 million AZN as the project lead, ensuring meticulous reporting to clients.
- Adapted global digital marketing strategies for brands such as The Coca-Cola Company, Toyota, and Unilever to align with the nuances of the local market.
Universal McCannDigital Marketing Specialist
Apr. 2011 - Oct. 2011Azerbaijan— Implemented a digital marketing strategy for Coca-Cola brand in Azerbaijan — Managed the digital marketing calendar
— Maintained the online presence and reputation of the brand
— Tracked digital marketing performance
— Created digital marketing reports
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