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Work Background
ValueFirst SEASenior Vice President
Apr. 2024Jakarta, IndonesiaSenior VP role oversees the day-to-day operations in doing business, is involved in formulating the right customized solutions for enterprises, and works with strategic partners to strengthen VFirst’s proposition
ValueFirst SEAVice President - Indonesia
Jun. 2021 - Jul. 2024Jakarta, IndonesiaVFirst is a Communication Platform as a Solution (CPaaS) company for enterprises’ needs in messaging and digital engagement through Chatbot. VFirst has its own platforms to provide an end-to-end solution for enterprises, as well as flexibility in working with other platforms. VFirst’s main clients include Mitra10, Mitra Adi Perkasa, Danone, and Unilever.
MP1 Sports ManagementManaging Director, Commercial & Creative
Dec. 2020 - May. 2021Jakarta, IndonesiaBuilding sports management industry in Indonesia by leveraging communication platforms, partners, communities and consumers to establish and grow brands of MP1
Eureka AICampaign Director
Jul. 2017 - Dec. 2020Greater Jakarta Area, IndonesiaUnleashing potential of real-time mobile data and artificial intelligence into insights and strategy for campaigns to support client's business and goals. With the combination of data, expertise and platform, Eureka aims to significantly increase performance in types of conversion rates, campaigns efficiency and customer satisfaction.
OLIVER AgencyBusiness Director
Jan. 2017 - May. 2017Greater Jakarta Area, IndonesiaEstablish the in-house business model of Oliver Agency with offering that is fit-to-purpose to fulfil client's needs in fast-turnover and high-volume advertising work, and putting a process in place for sustainability.
The main challenge is forming and putting in place a working team and be operationally running within a short targeted time.
Brandtone IndonesiaClient Service Director
Jan. 2015 - Dec. 2016Greater Jakarta Area, IndonesiaLead Client relations and project operations for Brandtone - technology platform which is focused on acquiring and monetising database, using mobile phone as it's main interface amongst other compatible digital/online interface. Brandtone designs mobile marketing campaigns with objective to achieve client's desired goals and above that, acquire valuable database which can be further monetised.
Saatchi & SaatchiAccount Director
May. 2012 - Dec. 2014Manage portfolio of clients/accounts across many business industries and be their partner to achieve communication objectives to complete their marketing strategy implementation. Lead a team in account management to achieve the same.
UnileverRegional Brand Manager
Nov. 2008 - Mar. 2012SingaporeAs the Asia Regional Brand Manager for a Unilever Brand, I am responsible for implementing the brand strategy in major Asian countries, aiming at developing their markets to accelerate the growth of the business.
This role exposes myself to many aspects of the business - branding strategy and design, advertising, channel strategy, consumer & shopper insight, manufacturing, financial cases - and to many functions as well - Global Brand Team, supporting functions (Finance, Consumer & Customer Insight, Supply Chain, R&D, Brand & Media Agencies) and of course many Unilever OpCos.
UnileverAssistant Brand Manager
May. 2004 - Oct. 2008IndonesiaBeing an Assistant Brand Manager in Unilever Indonesia, I supported brand team(s) in implementing the Brand strategy for local nuances, and played a big role in ensuring smooth and timely implementation of the plans derived from the strategy with cross-functional teams and other partners.
Saatchi & SaatchiAccount Executive
Apr. 2003 - Apr. 2004IndonesiaI was managing relations and advertising work for P&G (Head & Shoulders and Olay) and Danone (water and dairy products), especially with Danone during the launch preparation of Danone Milkuat
MediamaxCulinary show Presenter
Jan. 2001 - Dec. 2001IndonesiaCo-host of a regional culinary travel TV show in Indonesia.
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