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purple river - comunicação e marketingFundador e CEO | Estratégia e Performance em Marketing Digital
Apr. 2025BrasilSou fundador e CEO da purple river, uma agência de marketing digital criada para conectar marcas e pessoas por meio de estratégias inovadoras, conteúdo criativo e performance orientada por dados. Atuamos como uma verdadeira extensão das equipes dos nossos clientes, entregando soluções sob medida e com foco em resultados. Na purple river, lidero uma equipe talentosa e multidisciplinar no desenvolvimento e execução de projetos que incluem: - Planejamento de marketing digital e posicionamento de marca - Gestão estratégica de redes sociais e campanhas pagas (Meta Ads, Google Ads, LinkedIn Ads) - Produção de conteúdo visual e textual de alta qualidade - SEO completo: pesquisa de palavras-chave, backlinks, metadados e otimizações técnicas - Criação de blogs, artigos, vídeos, materiais ricos e landing pages - Consultorias, treinamentos e workshops em marketing digital Nossa abordagem une criatividade, tecnologia e um cuidado impecável em cada entrega. A purple river é sobre fazer marketing com propósito, com estratégia clara e performance com humanidade.
GLA | Growth Leaders AcademyMember
Jan. 2025I am a member of the Growth Leaders Academy (GLA), an exclusive community that connects professionals in Growth, Marketing, and Business with the goal of developing leaders prepared to drive sustainable growth in their organizations. At GLA, I have access to high-quality content, including over 100 hours of structured learning tracks, as well as the opportunity to attend events and workshops that allow me to apply Growth strategies in a practical and innovative way. What truly motivates me is the chance to learn from incredible professionals, exchange experiences, and build a strong network in a dynamic and collaborative environment. Through this journey, I am expanding my skills and actively contributing to creating impactful solutions in the world of Marketing and Growth.
InPBEHead of Marketing and Branding
Sep. 2024 - Dec. 2024BrazilIn my role as Marketing Manager, I adopted a strategic and 360º approach, leading the entire marketing planning process from objective definition to execution. With a results-oriented mindset, I implemented clear and effective strategies, establishing tactics, timelines, and budgets to ensure every action aligned with the company's goals. Additionally, I developed KPIs and periodic reports to track performance and present valuable insights that guided decision-making. My contributions extended beyond planning, including conducting market research to identify trends, analyze competitors, and gain deep insights into customer behavior. I translated these findings into comprehensive reports that informed strategic decisions. I led marketing campaigns across both online and offline channels, overseeing every stage—from conception and implementation to ongoing performance monitoring. I also developed the entire branding strategy for 2025, ensuring a cohesive and impactful brand identity aligned with the company's vision and market trends. Additionally, I was responsible for supervising the creation of diverse content such as blogs, e-books, and social media posts, ensuring that each piece resonated with the brand's identity and values. Leading the marketing team was a priority, where I fostered a collaborative, innovative, and growth-oriented environment. With strong expertise in performance analysis, project management, and process optimization, I consistently strive to innovate in marketing and adapt strategies to meet the demands of an ever-evolving market. My goal is to deliver superior results through dynamic strategies and precise actions that drive the company's growth and visibility.
CRFSCBoard Advisor - Marketing
May. 2023 - Sep. 2024BrazilAs a Board Advisor at the Regional Pharmacy Council, I had the opportunity to work directly on the implementation of strategic projects and team leadership, always focusing on process improvement and creating solutions that added value to the institution and professionals in the field. My role was marked by my ability to manage diverse initiatives, ranging from communication and marketing campaigns to internal projects aimed at organizational modernization and efficiency. I worked collaboratively with different departments, facilitating alignment between institutional goals and executed actions, ensuring success at every stage of the projects. My responsibilities also included careful management of the board's priorities, with a strategic vision that optimized resources and ensured the delivery of expected results. This combination of leadership, planning, and execution allowed me to contribute to the institution's growth and strengthen its presence within the pharmaceutical community.
GEstos Comunicação em MarketingCo-founder and Managing Partner
Dec. 2021 - Jun. 2023Florianópolis, Santa Catarina, BrazilAs co-founder and managing partner of GEstos Comunicação em Marketing, my mission was to develop creative and strategic solutions to enhance our clients' digital presence. I led the creation of visual and written content for social media, blogs, and websites, always focusing on delivering materials that reflected the brand's identity and authentically engaged the audience. Beyond content production, I provided comprehensive consultancy for the development of marketing campaigns, from conception to execution. I closely monitored results using tools such as Google Analytics and Meta Ads, fine-tuning strategies to ensure maximum return and campaign optimization. My role also included managing campaigns on platforms like Google Ads, Facebook, Instagram, and Google My Business, as well as developing effective email marketing strategies. Always staying ahead of trends and aligned with our clients' needs, I sought to deliver tailored solutions that helped brands expand their visibility and achieve their goals effectively.
Akropoli Analytics & TecnologiaHead of Marketing and Growth
Jun. 2021 - Oct. 2023Santa Catarina, BrazilAs Head of Marketing and Growth, I was responsible for leading the creation and execution of highly effective marketing strategies, focusing both on the online environment and product development. With a strategic and results-driven approach, I implemented innovative campaigns that connected consumers to relevant solutions in sectors such as Open Banking and Open Finance. My role encompassed everything from conceptualizing marketing campaigns to creating content for blogs, social media, and websites, as well as conducting detailed metric analyses using tools like Google Analytics. This data-driven vision allowed me to adjust campaigns in real time to maximize performance. I led the production of visual assets and copywriting, orchestrating communication across channels such as Facebook, Instagram, Google Ads, and Google My Business, while also leveraging the potential of email marketing and paid advertising on Meta Ads. Additionally, I supported offline marketing efforts, integrating on- and offline actions into a robust omnichannel marketing strategy. During this time, I developed a holistic perspective on how product design and effective communication can generate value for businesses, always focusing on metric tracking and the continuous pursuit of improvement.
Autônomo1:1 Consulting and Mentoring in Marketing, Growth, Branding, and Category Design
Jan. 2010 - Apr. 2025BrazilAs a consultant and mentor in Marketing, Growth, Branding, and Category Design, I offer a personalized, results-driven approach, helping professionals and businesses overcome their biggest challenges in these areas and achieve their goals strategically. My work is centered on developing tailored solutions that align with each client’s specific objectives. With extensive experience in Marketing, Branding, and Brand Building, I guide my clients in designing and executing comprehensive strategies, including the development of visual identity, brand positioning, and the creation of authentic, compelling, and transformative content for social media, blogs, websites, and various other channels. I also provide guidance on high-impact campaigns across platforms like Google Ads and Meta Ads. In addition, I leverage Category Design strategies to help businesses create and dominate new market categories. By identifying opportunities, educating the audience about emerging problems or needs, and positioning my clients as natural leaders in their industries, I ensure their brands are recognized as pioneers and benchmarks in their fields. Whether it’s crafting marketing strategies, building solid brands, or helping companies redefine their markets through Category Design, my 1:1 consulting and mentoring services are tailored for those who want to turn challenges into tangible and sustainable results. Let’s work together to take your business and brand to the next level. Reach out for a conversation!
Self-employedPortuguese Language Consultant
Jan. 2010 - Jun. 2021BrazilPortuguese Language Consulting for Professionals and Companies.
Federal Court of Santa CatarinaTrainee
Jun. 2007 - Feb. 2009Florianópolis Area, BrazilDuring my internship at the Federal Court of Santa Catarina, I was responsible for a range of activities that directly contributed to the smooth functioning of administrative operations. I played a key role in organizing institutional events, ensuring every detail was executed efficiently and within established deadlines. I managed documents and administrative processes, maintaining accurate records and ensuring the proper flow of information. Additionally, I provided support to internal and external stakeholders, offering prompt and effective assistance. I also drafted official documents and assisted with schedule management, streamlining the team's routine and facilitating activity planning.
Self-employedPortuguese Teacher
Feb. 2007 - Dec. 2018Florianópolis Area, BrazilPortuguese Lessons for International Volunteers.
Self-employedTranslator
Jan. 2007 - Jun. 2021Florianópolis Area, BrazilTranslations in English and Portuguese Languages.
Self-employedEnglish and Business English Teacher
Feb. 2005 - Jun. 2021Florianópolis Area, BrazilEnglish Language Classes l Business English Classes
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