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Work Background
Scalzo StudioVisual Designer
Jan. 2024Fuerteventura
Sicily RestaurantHead of Brand and Communication
May. 2021RemoteIn my role as the Head of Brand & Communication for a dynamic restaurant in the heart of London, I wear many hats to ensure our brand thrives in the digital landscape. Here's a glimpse into my multifaceted role: 📊 Online Presence Orchestrator: I meticulously manage our online presence across third-party websites, optimising listings, and enhancing our visibility to attract more customers. 🖥️ Web Wizard: I'm the architect behind our website, responsible for its design, functionality, and maintenance, ensuring an engaging online experience for our visitors. 💌 Newsletter Ninja: Crafting engaging email newsletters is my forte, delivering exclusive updates and offers directly to our customers' inboxes. 📢 Google Posts Guru: I create impactful Google Posts that shine a spotlight on our restaurant, drawing attention from potential diners searching for a culinary experience. 📝 SEO Wordsmith: My SEO writing skills boost our online visibility, ensuring our restaurant ranks higher on search engine results pages. 📊 Analytics Aficionado: I conduct online analyses to glean insights, enabling data-driven decisions that enhance our digital strategy. 📱 Social Media Maestro: As a Social Media Manager and Content Creator, I produce captivating visual and written content, fostering a thriving online community around our brand. 🖋️ Versatile Writer: Whether it's creating engaging blog posts or responding to customer reviews, I wear my writer's hat to keep our messaging on point. 🎨 Creative Designer: My talents extend to graphic and visual design, enhancing our restaurant's overall branding and interiors to create an inviting and visually stunning atmosphere. 📞 Customer Champion: I respond to customer reviews and act as a bridge between our guests and the restaurant, ensuring their experiences are exceptional. 💡 Promotion Innovator: I constantly brainstorm and execute innovative promotion ideas that drive traffic and boost brand awareness.
R2 HotelsComercial / Marketing Manager & Graphic Designer
Jan. 2019 - Feb. 2021Canary Islands, SpainI have been responsible for a diverse set of tasks that include graphic design, social media management, sales development and launching, monitoring, hiring and negotiating with agencies and third-party operators, and coding maintenance for booking integration.
Patisserie Holdings PLCVisual Merchandising Manager & Graphic Designer
Jan. 2016 - Jan. 2018London, England, United KingdomI was responsible for visual merchandising of 5 business brands with 250+ stores in the UK. I created strategic & visually appealing displays, to enhance consumer buying trends, analysed performance data, designed marketing materials, and developed a video-based training scheme for over 4000 employees to ensure consistency in brand image and drive sales growth.
Baker and SpiceGeneral Manager & Graphic Designer
Jan. 2013 - Jan. 2015London, England, United KingdomIn my previous role, I managed staff members and held a dual role in graphic design for B&S stores in London. I implemented effective cost controls and sales strategies to meet KPI targets, resulting in increased profitability.
Baker and Spice Sous Chef
Jan. 2011 - Jan. 2012London, England, United KingdomIntroduced & developed new organic dishes, organised supplies, received food deliveries & rotated stock.
Baker and Spice Assistant Manager
Jan. 2009 - Jan. 2010London, England, United Kingdom
Patisserie Holdings PLCSales Assistant
Jan. 2006 - Jan. 2008London, England, United Kingdom
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