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Work Background
PAPAYASocial Media Lead
Mar. 2025Israel
PlaytikaSocial Media Manager
Jun. 2022 - Apr. 2025Herzliya, Tel Aviv District, Israel🔸 Social Media Strategy & Management
Lead and execute end-to-end social media strategies across multiple platforms, driving engagement and growth. 🔸 Content Creation & Community Building
Develop, curate, and manage content to foster active, engaged online communities while maintaining a consistent brand voice. 🔸 Cross-Channel Campaign Planning
Design and implement targeted social media campaigns from concept through completion, optimizing for performance and audience insights. 🔸 Creative Development & Offline Integration
Collaborate on creative content development and integrate offline initiatives to enhance brand presence and user experience.
PlaytikaCustomer Experience Manager
Aug. 2019 - Jun. 2022Herzliyya, Tel Aviv, Israel🐆 Producing and leading over $1M online and offline VIP events and PR activities
🐆 Team Lead of Playtika’s Caesars Slots Community
🐆 Delivering content for the social communities of top players
🐆 Yearly strategy, budget allocation and vendor contract signing
🐆 Monthly and weekly activities planning and execution, supporting monetization KPIs
🐆 Exciting, captivating, and authentic approach.
🐆 Develop marketing content: blogs, promotional ,and social media ads
PlaytikaVIP Account Manager
Mar. 2018 - Aug. 2019Herzliya Area, Israel🐆 Responsible for a $500K MRR portfolio
🐆 Managing Playtika’s top revenue-generating accounts
🐆 Uplifting the accounts’ Life Time Value by over 50%
🐆 Reduce churn, drive upsale and increase customer satisfaction & loyalty
🐆 Daily analysis and ownership of business-driven KPIs
🐆 Leading cross-functional projects and teams to drive revenue growth
MendHRBP
Mar. 2017 - Mar. 2018🌀 Guidance and analysis for 150 employees 🌀 HR expertise in the areas of people strategies, talent planning, performance management, compensation, investigations, and management and administration of all HR policies.
🌀 Ensured consistency in philosophies and alignment with business goals and provide career management guidance and one-on-one counseling 🌀 Lead talent planning sessions and advised managers on compensation decisions through job analysis 🌀 Examined HR trends and People activities
🌀 Worked proactively in the areas of diversity, attrition analysis and retention strategies, improved management and communications
CorticaHR Manager
Apr. 2014 - Mar. 2017❄️ Guidance and analysis for 150 employees ❄️ HR expertise in the areas of people strategies, talent planning, performance management, compensation, investigations, and management and administration of all HR policies ❄️ Lead talent planning sessions and advised managers on compensation decisions through job analysis
❄️ Worked proactively in the areas of diversity, attrition analysis and retention strategies, improved management and communications
❄️ Strong background in recruiting practices and procedures, such as resume analysis, interview techniques, labor laws and regulations, and personnel management
CPS JOBSRecruitment Manager
Aug. 2011 - Apr. 2014🧩 Evaluate job applications and resumes to select the best-qualified individuals who match the job description and company goals
🧩 Counsel new employees when hired in regards to salary level, employee benefits, job duties, and other procedures to start off successfully
🧩 Implement a new system of recruiting qualified individuals
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