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Network Power<100 people
Roles
💸85%
Marketing
🐦57%
Design
🖋️57%
Copywriting
Geos
🇦🇪28%
United Arab Emirates
🇱🇧14%
Lebanon
🇺🇸14%
United States
Work Background
LENOM-pbMARKETING MANAGER
Nov. 2024Ciudad de México, MéxicoIn charge of Marketing department, planning and applying Marketing strategies for main accounts, providing Marketing input for other departments (Digital, PR, Creative...) and handling all Real Estate accounts in Lenom.
Grupo Guía, Excelencia InmobiliariaSales Sr Manager | CDMX
Apr. 2022 - Nov. 2024México• Develop and implement sales strategies for real estate units (managing a 50 residential property portfolio) with a $10M MXN monthly sales budget, building and leading a team from 4 to 14 direct reports. • Lead client negotiations including price agreements, close the deal and ensure commitments are met. • Define the sales process, implementing CRM tools (HubSpot) to manage customer relationships, track sales activities, and analyze data to optimize sales strategies and improve customer satisfaction.
• Lead sales strategies for Mexico City investors market with real estate projects across QRO, Cancun, Puerto Vallarta, Guadalajara.
• Supervise Marketing agencies on digital campaigns and marketing strategy creation participating in campaign concept, copy, market target identification, aimed at increasing sales and brand awareness. • Implementing procedures in sales teams for any local/federal regulation changes ensuring compliance adherence. • Oversee sales operations throughout the sales cycle including prospection for new buyers and house owners, conducting property showings, negotiating sales contracts, and ensuring a seamless closing process. • Monitor and track key performance indicators and metrics (KPIs) such as: # of properties sold, sales volume, average sales price, conversion rate, ROI, agent performance, customer satisfaction. • Collaborate with cross-functional teams (Marketing, Operations, cross sales with other regions, Legal), to align sales initiatives with overall business strategies and objectives. Achievements:
• Restructuring our entire inventory with the legal documentation due to major Regulation Changes in the market, allowing us a faster process for both owners and buyers, and thus generating income with 30% shorter sales cycles and better customer experience.
doTERRA International LLCSales Sr Manager
Apr. 2015 - Apr. 2022México• Plan, develop and strategize sales for Essential oil products through an +8.000 people network, including the new distributor onboarding process, trainings, market analysis, and strategic initiatives to boost sales and operational expansion.
• Own and drive budget management, including forecasting, creating monthly reports facilitating decision making.
• Attend clients and distributors queries promptly, providing accurate product information, resolving issues, and ensuring a high level of customer satisfaction throughout the sales process. • Establish and develop strategic relationships with clients to drive promotional plans (discounts, offers, events) to achieve sell out & buyback goals with a focus on achieving resource optimization and maximized profitability.
• Analyze market trends to forecast sales projections, identify opportunities and alliances for growth, making informed decisions. • Deliver sales trainings focused on product knowledge, sales techniques and customer service to improve sales agents’ performance.
• Oversee the sales pipeline, ensuring a steady flow of prospects and effectively managing the conversion process from lead to sale.
• Develop social media campaigns (Instagram, Facebook, Google), creating engaging content, scheduling regular posts, and utilizing analytics to optimize reach. • Create loyalty programs focused on promoting up-selling, by offering incentives, rewards, and exclusive benefits to increase customer retention and maximize sales revenue.
• Design and implement sales incentive programs to motivate and reward top-performing agents and teams. Achievements:
• Led a customer service app launch from scratch, providing full and fast response to clients, being the first network in Mexico to launch a personalized app, which helped bring forward one of our distributors as the Top Enroller nationwide. • Growing our membership network from 2,000 to over 8,000 in 3.5 years and presence in over 10 countries.
Prudential FinancialIndependent Sales Agent | Prudential / BX+
Aug. 2013 - Apr. 2015México• Manage a client portfolio of 60-70 clients, providing personalized service for Prudential and BX+ Class B insurance solutions (life insurance, retirement plans, health insurance). • Attend client meetings, understanding their needs, budget and pain points to offer the best insurance product, explaining benefits and coverage options. • Manage the entire insurance policy administration process, including application completion, underwriting, policy issuance, and renewals.
• Conduct market research to identify emerging trends, customer needs, and potential new markets.
• Drive client prospection process through various channels including referrals, networking, and cold calling to build a robust sales pipeline.
• Respond promptly to customer inquiries, resolving issues and providing detailed information on policy coverage, claims, and billing, offering a high customer service resulting in over 90% client retention/renewal rate.
• Prepare and present detailed sales reports to management, outlining sales performance, client acquisition, and retention metrics.
Qualtia AlimentosBusiness Intelligence & Marketing Specialist
Jan. 2010 - Aug. 2013Ciudad de México y alrededores, México• Perform comprehensive business intelligence and data analysis for Dairy and Cold Cuts for the Sales and Marketing departments supporting new product launches, formula adaptation and strategic promotions using analytical tools to create reports/dashboards to facilitate decision-making. • Monitor sales metrics using Walmart´s internal system, Nielsen Reports as well as our internal sales reports, gathering insights and findings translating it into promotional offers and initiatives, opportunities in stock inventory and shelf filling with the focus on increasing monthly sales. • Conduct in-depth market research (including qualitative and quantitative as well as Focus Groups) to identify trends, customer behavior, and competitive landscape, informing marketing strategies and business decisions.
• Monitor and analyze the performance of marketing campaigns, using KPIs and metrics to evaluate effectiveness and optimize future efforts.
• Organizing the Marketing efforts with sponsorship events, such as professional Soccer and Baseball matches, using it for both outside branding and in-house employee recognition. Achievements:
• Establishing a full new strategy and parameters on Store Order Fulfillment for Cheese Brands, resulting in an 8% sales increase
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