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Work Background
Digital Authority PartnersPerformance Marketing Data Analyst
Apr. 2025-Data Analysis & Insights: Uncover trends, user behavior patterns, and business opportunities through advanced analytics.
-Performance Marketing Optimization: Track, analyze, and optimize paid media campaigns (Google Ads, Meta, etc.) to improve cost-efficiency and conversions.
CRO (Conversion Rate Optimization): Conduct A/B tests, heatmap analysis, and funnel optimization to boost website performance.
-Website & User Tracking: Implement and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and event tracking to measure engagement and attribution.
-Cross-Functional Collaboration: Partner with marketing, product, and leadership teams to align data strategies with business goals.
-Reporting & Automation: Build dashboards (Power BI, Looker Studio) to streamline performance tracking and decision-making.
VMLData Analyst
Oct. 2024 - Apr. 2025Johannesburg Metropolitan AreaAs a Data Analyst, I deliver end-to-end analyses that optimize marketing strategies and enhance customer experiences. I build measurement frameworks, perform deep-dive evaluations, and use statistical techniques for customer segmentation and modeling. I ensure data quality, provide actionable insights, and serve as a trusted advisor to help clients make informed decisions. Collaborating with strategy teams, I integrate data into marketing efforts, fostering a data-driven culture, while also mentoring team members to build a continuous learning environment.
VMLData Analyst
Aug. 2023 - Oct. 2024Johannesburg Metropolitan AreaIntegrate large datasets from various sources, including Google Analytics and Social Media platforms, to drive comprehensive business recommendations and refine strategy development, optimizing user experiences in the telecoms industry. Develop and manage ongoing and ad-hoc reporting and analysis using Excel and Power BI, translating data insights into actionable recommendations for personalization campaigns, increasing user engagement. Utilize advanced data visualization techniques to communicate actionable insights to stakeholders and executives, enabling informed decision-making and driving measurable improvements in user experiences and campaign effectiveness.
Black River FCCommercial Director (Digital & Innovation)
Jul. 2021 - Aug. 2022Johannesburg Metropolitan AreaSpearheaded the development and execution of digital marketing strategies, driving revenue growth and market penetration for clients. Conducted comprehensive market analysis to define each client's unique value proposition and optimize digital strategies, resulting in increased customer acquisition and competitive positioning in the digital space. Collaborated with cross-functional teams to develop and execute innovative digital campaigns, aligning creative messaging, digital channels, and marketing activations with client objectives and target audience preferences to achieve measurable results.
Explore Data Science AcademyData Scientist Intern
Oct. 2019 - Aug. 2020Johannesburg Metropolitan AreaContributed to the design and evaluation of A/B tests for new product features, assisting in the assessment of feature effectiveness and user engagement metrics. Developed innovative visualizations to unlock insights from vast datasets, expanding the organization's ability to derive actionable insights and identify trends. Applied machine learning models to uncover deeper insights and enhance understanding of user behavior, driving continuous improvement and optimization of product experiences.
Collective IDDigital Marketing Consultant
Jan. 2019 - Aug. 2019Johannesburg Metropolitan AreaOrchestrated PPC and social media campaigns as part of comprehensive digital marketing strategies, contributing to increased digital sales revenue for clients. Leveraged platforms such as Google Ads and social media advertising to maximize client reach and engagement. Implemented and optimized PPC and social media advertising initiatives to effectively manage and grow client accounts, surpassing metrics targets. Utilized data-driven insights to refine campaign performance and drive measurable results. Crafted persuasive digital advertising proposals that encompassed PPC and social media strategies, resulting in a 12% conversion rate and the establishment of enduring client partnerships. Positioned the agency as a credible provider of integrated PPC and social media marketing solutions in the South African market.
Karlien property'sDigital Marketing Manager
Jan. 2017 - Jul. 2018Cape Town Area, South AfricaOversaw effective PPC campaigns and improved social media performance.
Led client digital strategy and optimized website conversion.
CENTURY 21®Real Estate Broker
May. 2016 - Nov. 2016Cape Town Area, South AfricaFacilitate transactions between buyers and sellers, ensuring all critical details are outlined in contracts.
Negotiate optimal sale prices for clients, maximizing value for both parties involved.
Provide comprehensive assistance to clients throughout the negotiation process, addressing their needs and concerns promptly.
Assist sellers in promoting their properties effectively to attract potential buyers.
Offer guidance and solutions to clients based on their individual requirements and financial abilities.
British American Tobacco South AfricaTerritory Sales Manager
Apr. 2014 - Mar. 2016Cape Town Area, South AfricaAchieved an 11% year-over-year increase in annual sales within the territory, surpassing company goals and contributing to strategic plans. Implemented innovative sales strategies and maintained a deep understanding of target markets and industry trends. Fostered strong relationships with key accounts, resulting in securing large sales and expanding sales channels for the brand portfolio. Collaborated effectively with the global brand team to drive revenue growth and market penetration within the territory. Provided comprehensive sales leadership by establishing sales targets, conducting performance reviews, and developing territory sales strategies. Delivered technical product training to representatives and distributors, ensuring alignment with company policies and objectives. Additionally, conducted regular sales calls to support and enhance sales efforts, resulting in increased market share and revenue.
British American TobaccoMarketing Management Trainee
Apr. 2012 - Jan. 2014Cape Town Area, South AfricaGained proficiency in various marketing tasks including business development, trade, public relations, and brand management
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