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Network Power<100 people
Roles
💸50%
Marketing
👍50%
Sales & BizDev
🗿50%
HR
Geos
Work Background
Grupo LíbertasHead of Marketing
Jul. 2024RemotoAs Campaign Manager at Grupo Líbertas, I’m responsible for leading the entire strategy and execution of campaigns for our high-ticket product, Grupo de Tração (GT). At GT, I lead the evergreen funnel and have been involved since the product's inception, structuring the full sales funnel: creating and validating key assets (ads, messaging, sales peak creatives, emails, and landing pages), aligning with all internal teams, as well as overseeing real-time monitoring and optimization. I also contribute to the development of creative concepts, performance analysis, narrative definition, and management of all professionals involved — ensuring consistency between strategy, execution, and results.
IGT | International CoachingCopywriter
May. 2024 - Jul. 2024
Grupo VirtusCopywriter
Mar. 2023 - May. 2024I worked as a Mid-Level Copywriter at Grupo Virtus, responsible for creating copy and scripts for both live launches and evergreen funnels for experts Wendell Carvalho and Karina Peloi. In Wendell’s project, I was directly involved in building the campaigns for the "5 Liberdades" training, contributing to sales pages, sales videos, video and static ads, as well as email sequences. As the lead copywriter on the project, I also worked closely with the Strategist, bringing a strategic lens to the messaging and structure. With Karina, I worked on structuring and optimizing her evergreen funnel focused on healthy weight loss, writing copy for landing pages, WhatsApp sequences, email campaigns, narrative development, general ad creatives, and sales videos. Beyond the writing itself, I was also part of the strategic conception of the campaigns, ensuring that the messaging aligned with each expert’s positioning and with the audience’s level of awareness throughout the funnel.
Luz da SerraSales Leader
Aug. 2022 - Jan. 2023Nova Petrópolis, Rio Grande do Sul, BrasilCoordenator of sales team for multiple digits operations. Direct atuation on 1x1 for sales recuperation. Elaboration of sales estrategy based on product copy. Elaboration of copy to promote the product and increase sales.
Luz da SerraJunior Copywriters and Sales Analyst
Nov. 2021 - Jan. 2023Elaboration of texts for e-mails, ads and WhatsApp, as for the firm's particular app. Direct atuation on 1x1 sales for more knowledge of the lead and analisis of the conversion of the texts.
Escritório Particular de AdvocaciaEstagiário
Mar. 2019 - Sep. 2019Montes Claros e Região, Brasil
Polícia FederalEstagiário
Apr. 2017 - Jan. 2019Montes Claros e Região, Brasil
OAB/MGEstagiário
Mar. 2016 - Apr. 2017Montes Claros e Região, Brasil
Justica Federal De Primeira InstanciaEstagiário
Nov. 2015 - Mar. 2016Montes Claros e Região, Brasil
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