From lawyer to digital strategist: today, I create campaigns that consolidate businesses.
I’m the Campaign Manager at Grupo de Tração (a high-ticket product by Grupo Libertas), responsible for coordinating the entire funnel — from conception and structure to creative execution and performance analysis.
I’ve been working in the digital market for over 4 years, with a focus on copywriting, sales strategies, creative production, team management, and funnel development. I’ve collaborated with experts such as Wendell Carvalho, Karina Peloi, Bettina Rudolph, and Luz da Serra in multi-million dollar campaigns, delivering strategic execution with a results-driven approach.
My background in Law provided me with argumentative structure, analytical thinking, and organizational skills. In digital marketing, I’ve developed listening, clarity, and a communication style focused on performance.
If your funnel is disorganized, underperforming, or doesn’t even exist yet, I can help turn your idea into a well-executed strategy.More...