Pashione IncDigital Marketing Specialist
Aug. 2022Digital Marketing Strategy
Social Media Management
Content Marketing
Email Marketing
Search Engine Optimization (SEO)
Paid Advertising (PPC)
Marketing Analytics
Team Leadership and Management
Budget Management
Strategic Planning and Execution
Hubspot
Google Analytics
Mailer Lite Zoho IQ
Social Media Management:
Managed the company's social media profiles and presence, including LinkedIn, to drive engagement and brand awareness.
Campaign Execution:
Coordinated with the marketing manager to run regular marketing promotions and campaigns on LinkedIn and via email, monitoring their success.
Email List Growth:
Used email best practices to grow healthy, opted-in email lists organically.
Industry Research:
Conducted research on relevant industry topics and keywords to inform content creation and marketing strategies.
SEO Management:
Managed on-page and off-page SEO for the company, maintaining website content and collaborating with technical SMEs and content creators.
Data Analysis:
Assisted in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies.
Key Achievements:
Digital Marketing Specialist – Digilab Solutions Africa
Key Achievements:
Digital Marketing Specialist – Spin Express Logistics
Key Achievements:
Documentation:
Developed documentation and roadmaps for successful processes and promotions.
Collaboration:
Worked with web developers, contractors, and outside vendors to supplement marketing efforts as needed.
Sustained Growth:
Maintained over 20% growth in brand awareness, customer engagement, and revenue through strategic digital marketing initiatives.
Performance Improvements:
Increased website traffic by 50% and conversion rates by 75% within the first year through targeted digital marketing campaigns.
Customer Acquisition:
Achieved a 40% increase in customer acquisition and a 60% growth in revenue by optimizing marketing strategies based on data-driven insights.
Cost Efficiency:
Reduced cost per acquis