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Work Background
AmazonHead of Seller Services, Consumables Category Leader
Jul. 2024Milan, Lombardy, Italy- Lead a team of Account Managers and Category Merchant Managers in identifying and onboarding
local companies into Amazon.com driving an annual turnover of €200MM.
- Oversee the European Consumables category with dedicated Category Merchant Managers, evaluating new business sources and reducing operational blockers to optimize category annual turnover.
- Support programs and Amazon services (pricing, enforcement, voice of sellers) to improve seller experience and accelerate growth.
Società Italiana MarketingSteering Committee Member
Jan. 2023
Amazon BusinessHead of Amazon Business Marketplace Italy
Sep. 2022 - Jul. 2024Milano- Directed a team of Account Managers focused on growing B2B sales on Amazon.com, developing
services to enhance product selection and delivery quality, achieving an incremental annual turnover of $50MM. - Managed dedicated programs to accelerate growth for existing and new sellers, providing support to facilitate strategic decisions on competitive pricing, fulfillment, and supply chain setup.
- Supported the B2B Merchant Fulfillment Network program to improve delivery performance for business
customers and satisfy unique needs and requirements (delivery in Business hours)
AmazonItaly & Spain Country Lead, Senior Manager Community Operation
Dec. 2020 - Sep. 2022Milan, Madrid- Lead a team of 6 Community Managers in each assigned country to enhance the Community Sentiment Index (CSI) through effective external stakeholder management and the development of operational solutions. - Engaged with local authorities and communities to assess current and future challenges (e.g.,
parking, pollution, speed, noise) and collaborated with the operational engineering team to mitigate them
- Initiated territorial projects that fostered collaboration between Amazon and local institutions, driving community engagement and generating positive outcomes for the communities in which Amazon operates
AmazonEU Senior Business Manager Vendor Success Program (VSP)
Sep. 2019 - Dec. 2020Milano, Munich- Secured and drove sales growth for medium-sized Amazon vendors within the Electronics category leading a team of 30 Account Managers (in-country and offshore) offering dedicated support through direct vendor contact and operational/training hubs.
- Designed and developed tools and programs, with tech teams, to accelerate growth through scalable solutions, resulting in improved vendor satisfaction and reduced churn. - Influenced and unlocked cross-functional initiatives to leverage value-added solutions for medium-sized vendors. - Launched Vendor University, a self-service training platform enhancing vendor support and issue resolution.
AmazonGermany Country Leader Vendor Success Program ( VSP)
Jul. 2018 - Aug. 2019Milan, Munich-Lead the Vendor Success Program for small/medium German e-commerce vendors to support their healthy growth, thanks to automated and massive campaigns and to dedicated trainings
AmazonItaly & France Country Lead, Senior Manager AmazonFlex
Sep. 2017 - Jun. 2018Milan, Paris- Developed a new last mile delivery service in Italy and France leveraging innovative gig economy approaches (crowdsourcing economy).
- Interacted with startups developing new and innovative solutions for last mile transportation market
UPSB2C Europe Strategy Director
Feb. 2016 - Aug. 2017Brussels Area, Belgium- Identified B2C customer needs for an outstanding last-mile experience through studies and research
- Developed feasibility studies and business cases to assess and support strategic decisions (M&A, Make or Buy) and business priorities. - Scouted start-ups and unicorns with innovative technologies and executed pilots from idea creation to proof of concept. - Created and piloted innovative last-mile solutions with a team of 5 Program Managers, aligning offerings with end-customer needs to drive satisfaction and operational efficiency.
NATOSwimming Head Coach
Sep. 2014 - Jun. 2016Brussels, Brussels Capital Region, Belgium
UPSEurope Retail & H-Tech Marketing Manager
Jun. 2014 - Jan. 2016Brussels Area, Belgium- Lead a team of 6-8 Managers in developing marketing plans with segment-specific initiatives, events, and activities to position UPS as an industry expert with key supply chain decision-makers (€5MM marketing bdg).
- Conducted customer studies to understand market dynamics and identify emerging needs, leading to the development of innovative logistic solutions (lockers, delivery points, delivery redirect options, day/time definite deliveries).
- Redesigned the European Segment Marketing team to accelerate vertical industry knowledge, with a best-in-class industry segment team responsible for building quantified value propositions during sales negotiations
UPSEurope Healthcare Marketing Manager
Aug. 2013 - May. 2014Brussels Area, Belgium- Competitive market understanding and customer need to support new launches
- Product management for existing and new european healthcare products
- Value proposition creation to support new product development.
- Sales force/marketing trainings to support new product introduction Mainly focus on UPS Temperature True products (sea, air) and UPS Healthcare Proactive response Secure.
UPSHead of Italy Marketing
Oct. 2010 - Jul. 2013Milan Area, Italy- Lead a team of 15 Revenue Management Specialists, 3 Communication Managers, 3 Segment Managers, and 5 Marketing Specialists in the deployment and execution of the marketing and communication plan, focusing on improving pricing and profitability, expanding market presence, and enhancing brand awareness - - Engaged with external stakeholders, including industry associations and chambers of commerce, to increase company visibility in export-driven programs. - Developed and executed a go-to-market (GTM) plan that included comprehensive activities across events, public relations, and promotional campaigns.
- Designed and implemented a customer onboarding initiative, an european program aimed at reducing churn among customers during their first 6 months of activity
Binda Italia srlArea Sales Manager (Watches & Jewels)
Sep. 2009 - Oct. 2010Milan Area, Italy- Managed a team of 15 sales agents in Northern Italy and 35 merchandisers, engaging with local retailers and retail chains to negotiate annual contracts - Promotional plan budget definition.
- Co-marketing activity definition & implementation with key clients
Binda Italia srlTrade Marketing & Merchandiser Manager (Watches & Jewels)
Jun. 2004 - Aug. 2009Milan Area, Italy- With 6 Brand managers as directs, developed and executed marketing strategies for watch and jewelry brands (Breil, Moschino, D&G, Seiko, Nike, Ducati), managing the entire process from collection briefing to launch - Collaborated with R&D overseeing the transition from initial ideas to prototype evaluation and final “mise en place” (proprietary brands). - Collaborated with brand headquarters
(distribution and licensed brands) to ensure alignment on by-annual collection guidelines and
communication strategies (media buying)
arena Water InstinctItaly Marketing Manager (sport & swimwear)
May. 2002 - May. 2004Macerata, Marche, ItaliaDeveloping and managing the Arena brand marketing plan for all different categories (waterwear, swimwear, beachwear, sportswear and accessories). Media and communication strategies, competitor analysis, PR activity and plan, company web-site, point-of-sale material, technical product catalogues and photographic brochures). Collaborating with Corporate management on product development and international branding. Defining sport-marketing activities for the Italian country (sponsorship contracts, defining and managing events, relationship with sports federations and athletes, defining technical supply to teams, product placement,). Direct responsibility on “ Powerskin Extreme” Project - competition swimsuit for Athens Olympics.
AutogrillConcept Development Manager
Feb. 2001 - Apr. 2002Milan Area, ItalyDevelop and implement new projects at international level on " bar snack area".
Panesprit and Acafe project definition (brand creation, marketing mix definition, communication and Pr plan, point of sales materials development)
Linostar Bolton GroupBrand manager
Jan. 1999 - Dec. 2001
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