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Work Background
Avery DennisonDemand Generation Lead, APAC
Sep. 2023 - Nov. 2024Hong Kong SARI lead the Demand Generation function in APAC and am responsible for the development, execution, and measurement of targeted programs that drive awareness, generate and convert leads, and foster loyalty within Avery Dennison Apparel Solutions. I am accountable for enhancing digital marketing and demand generation activities across the Asia Pacific region.
Let Hope Bloom FloristFounder
Mar. 2021Hong Kong SARBringing Love, Hope, and Joy Through Exquisite Floral Designs and Events.
PanoptoRegional Marketing Manager, Asia Pacific
Jan. 2018 - Feb. 2023Hong KongI led the APAC Marketing function for Panopto, a video management system that helps businesses and educational institutions create, manage, search and share videos securely. In my role as Regional Marketing Manager, I worked closely with the sales team to build and execute marketing plan for the region through lead generation, webinars and events, digital (SEO & SEM), account based marketing and content development to drive the pipeline for the sales team. Key achievements including: - Assisted the sales team to exceed the business revenue goal at 113% through marketing campaigns, webinars and events in 2021. - Achieved an average of 85% of MQL goals - Acquired and grew customer base 6X in 5 years
- Led, managed and executed website localization project for Japan and Korea
- 2X and 5X organic web traffic growth YoY for Korean and Japanese websites respectively with SEO in 2022; +40% YoY inbound web leads growth for Japan and Korea in 2022.
AconexRegional Marketing Manager, Asia
Jan. 2017 - Jan. 2018Aconex was acquired by Oracle in December 2017. - Partner with regional marketing and sales team to create a highly sophisticated and integrated demand generation plan to support broader business strategy, driving revenue growth and retention - Develop and execute integrated marketing programs (online and offline) in partnership and generate qualified sales opportunities - Manage industry association and partner programs, to support the pipeline and revenue goals of the sales - Work with partners and agents to deliver and support channel marketing activities that drive awareness, education and demand - Forecast, evaluate, measure and report on strategy effectiveness and ROI
EquinixMarketing Programs Manager, Enterprise, Asia Pacific
Feb. 2012 - Jun. 2016Hong Kong- Lead and drive enterprise integrated marketing programs and campaigns, ranging from PR, content, digital, social media to event marketing. - Create awareness and demand generation across Asia Pacific including Australia, China, Hong Kong, Singapore, Indonesia and Japan markets
- Leadership for the connection and alignment between sales and marketing to ensure maximum visibility of all campaigns, ROI of campaigns, scorecard impact and marketing effectiveness. - Coordinate channel partnerships, including discovering the right partners and maximizing the relationship benefits for both parties
- Work with corporate global and field marketing team for marketing programs alignment
SymantecEnterprise Marketing Specialist
Apr. 2011 - Jan. 2012Hong Kong- Plan and deliver various marketing activities - Tracking of marketing expenditure and linearity according budget and finance guidelines - Channel marketing engagement, planning and management - Execution of Marketing Communications projects - Administrating Marketing deliverables - Strong emphasis on metrics and ROI oriented planning, execution and performance tracking in Salesforce.com
Market Intelligence Group LimitedAssistant Conference Manager
Jul. 2008 - Sep. 2010Hong Kong- RSVP management
- Organise events including conferences, luncheon, cocktail receptions and corporate dinners from birth to execution
- Liaise with delegates, sponsors, vendors and contractors
- Build up and maintain event eDM and website
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