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Work Background
E. & J. Gallo WineryDirector, Commercial Wine Renovation
Apr. 2022
E. & J. Gallo WinerySr. Manager, Commercial Wine Renovation
Jan. 2021 - Mar. 2022
E. & J. Gallo WinerySr. Manager, Luxury Innovation
Aug. 2019 - Dec. 2020
E. & J. Gallo WineryManager, Premium Innovation
Oct. 2017 - Jul. 2019
E. & J. Gallo WinerySr. Associate Brand Manager, Premium Innovation
Nov. 2016 - Oct. 2017
E. & J. Gallo WinerySr. Associate Brand Manager
May. 2015 - Nov. 2016San Francisco Bay Area
E. & J. Gallo WineryAssociate Brand Manager
Jan. 2014 - May. 2015San Francisco Bay Area• Responsible for the development and execution of strategic marketing plans and attainment of financial objectives for a top priority brand for the Gallo Premium Business Unit
• Effectively brief, manage, and collaborate with cross functional teams and external agencies to plan and execute strategic initiatives
• Develop and implement professional and compelling digital, social, and traditional marketing communications
• Utilize a variety of data sources to analyze business situations, identify and evaluate key business issues, drivers, and growth opportunities while minimizing any adverse growth trends • Strategically build, track, and meet annual advertising and promotions budget • Identify optimal consumer target and develop brand positioning • Collaborate with Gallo’s sales force to ensure they are equipped with the proper tools and information to achieve objectives
• Work with forecasting, finance, and sales teams to manage and influence volume forecasts
E. & J. Gallo WineryAssistant Brand Manager
Oct. 2012 - Dec. 2013San Francisco Bay Area• Developed and executed strategic marketing plan for a portfolio of Premium Import brands, achieving 113% of annual financial goals
• Successfully managed a $3MM advertising and promotions budget across my portfolio of brands
E&J Gallo WineryMarketing Specialist
Apr. 2011 - Dec. 2012San Francisco Bay Area• Provided analysis and recommendation to upper management to acquire the US distribution rights of Brancaia
• Operated multiple data systems to pull, analyze, and report on competitive and internal data to inform and advise brand management
• Supported 10 brands (imported and domestic) in consumer-facing marketing programs, including ownership of the creation and implementation of all brand collateral and marketing communications • Served as direct point of content for national sales force questions, programming and sales support tools
E&J Gallo WineryRetail Brand Activation Specialist
May. 2009 - Apr. 2011San Francisco Bay Area• Managed an average of 40 national retail programs from creative development and production to deployment and allocation
• Communicated program visuals and strategies to sales teams to ensure proper execution
• Served as retail programming liaison between marketing and sales
Gallo Wine CompanyDistrict Manager
Jul. 2008 - May. 2009Greater Los Angeles Area- Led the second highest performing team in Southern CA during 2008 Holiday season - Developed and motivated sales reps of various tenure and motivational profiles
- Increased Gallo’s business on a district level through professional presentations and monthly business proposals
Gallo Wine CompanyManager of Field Training
Feb. 2008 - Jul. 2008Southern California- Provided classroom and in-market training for all Gallo Wine Co. new hires from San Diego to Santa Barbara
- Analyzed developmental needs and structured training for over 30 new hires
- Coordinated training operations and communicated new hire progress with all levels of management
Gallo Wine CompanySales Representative
Jul. 2007 - Feb. 2008Greater San Diego Area• Sales Rep of the Month, November 2007, and “Rookie of the Year” • Developed creative concepts to successfully sell and market Gallo brands in retail chain outlets
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