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Work Background
Paratransit ServicesAdministrative Supervisor
Jan. 2024 - Mar. 2025United StatesImplemented a new administrative control system that increased operational efficiency by 25%, significantly reducing response times across key service processes. Supervised a cross-functional team, resulting in a 30% improvement in compliance with key performance indicators (KPIs) for customer service and documentation. Led the digital transition of administrative workflows, cutting paper usage by 40% and boosting real-time reporting capabilities. Managed conflict resolution initiatives with a 95% success rate, fostering a more stable and productive work environment.
Grupo Los TresSales Director
Jan. 2014 - Jun. 2016Guatemala City, Guatemala, GuatemalaOversaw a $440M annual budget for the Central American region, achieving an impressive 12.31% year-over-year revenue growth through strategic execution and aggressive market positioning. Boosted national revenue by 38% in the first year by redesigning the B2B sales framework and implementing targeted loyalty programs tailored to key sectors. Recruited and developed a high-performing sales team, reducing turnover by 50% and increasing productivity by 60% through customized coaching and KPIs. Launched strategic expansion into untapped regional markets, resulting in a 25% increase in distribution coverage across Central America. Revitalized underperforming product lines through a full-spectrum marketing and sales relaunch, turning losses into profitable revenue streams within 6 months. Partnered with finance and operations departments to streamline the quote-to-cash process, reducing billing cycles by 35% and improving client satisfaction metrics. Cultivated high-level relationships with distributors, resellers, and retail chains, establishing long-term contracts and increasing repeat business by 40%.
HPKey Account Manager
Jan. 2009 - Dec. 2013GuatemalaGrew HP’s PSG (Personal Systems Group) market share in Guatemala from under 10% to a dominant 73%, establishing the brand as the undisputed leader in the category. Drove regional revenue from less than $12M to over $250M annually by executing aggressive sell-in/sell-out strategies and aligning channel performance across wholesalers and key retail accounts. Led a team of sales-out ambassadors, implementing strategic field execution tactics that drove significant growth in retail stores across both urban and rural markets. Successfully tapped into interior regional markets to increase wholesale and retail sales performance, expanding HP’s reach beyond traditional urban centers and unlocking new revenue channels. Designed and led the largest HP Store expansion in the region, launching from 0 to 6 branded stores in Guatemala and an additional 7 stores across Central America, boosting brand visibility and direct-to-consumer engagement. Managed complex relationships with Tier 1 and Tier 2 accounts, ensuring alignment of sell-in forecasts, marketing activations, and in-store execution with global standards. Oversaw multimillion-dollar marketing budgets and led impactful co-branded campaigns that improved foot traffic and conversion rates in partner stores. Honored in 2011 with the HP Winner Summit Award, placing in the top 4% of executives worldwide for excellence in performance and business transformation.
Intcomex El SalvadorDirector of Sales Marketing
Jan. 2005 - Dec. 2008San Salvador, El SalvadorDirected commercial operations generating over $25M in annual revenue, achieving 60% growth over four years. Revamped both digital and traditional marketing strategies, doubling the client base and increasing campaign conversion rates by 70%. Strengthened manufacturer partnerships (HP, Lenovo, Cisco), enabling the introduction of 15+ new product lines. Implemented performance dashboards that improved forecasting accuracy by 35% and enhanced strategic planning.
Dell TechnologiesSales Team Lead
Jan. 2004 - Dec. 2004San Salvador, El SalvadorLed a high-performing call center team of 28 sales representatives and 3 support staff, providing sales and technical support for Dell's consumer products in the Southern U.S. market. Managed end-to-end sales processes, including financing options and upselling strategies, resulting in consistent overachievement of sales targets. Achieved "Top Gun Slinger" status for 6 out of 12 months, recognizing the team's exceptional performance in sales and customer satisfaction. Received the highest "Tell Dell" manager satisfaction score from team members, reflecting outstanding leadership and team engagement.
Intcomex El SalvadorMarketing Manager
Jan. 2001 - Dec. 2003San Salvador, El SalvadorManaged a portfolio of over 150 global and regional brands, including HP, Dell, Microsoft, Epson, Lenovo, Apple, Toshiba, Cisco, Seagate, Intel, AMD, and 10 proprietary Intcomex brands such as Hurricane, Forza, and Xtech. Led a team of 7 Product Managers, each responsible for key brand relationships, ensuring strategic alignment and performance across the portfolio. Developed and executed comprehensive marketing strategies for each brand, coordinating product launches, promotional campaigns, and channel marketing initiatives. Oversaw and managed annual marketing budgets for each brand, ensuring optimal allocation of resources and maximizing ROI. Fostered strong relationships with brand partners, serving as the primary liaison to align marketing objectives and drive collaborative success.
IFX NetworksSales Manager
Mar. 1998 - Dec. 2000San Salvador, El SalvadorLed the introduction and expansion of internet services in El Salvador at a time when access to technology was limited, offering cutting-edge connectivity solutions including point-to-point, multipoint, satellite, and wireless links. Promoted from top-performing sales executive to Sales Manager after personally securing the company’s five largest accounts, including TCS (Channels 2, 4, 6), the Government of El Salvador, Casa Presidencial, Microsoft El Salvador, and Grupo La Constancia. Spearheaded the launch of Tutopia.com, the first free internet service in the country, achieving national sales growth from $0 to $35 million annually. Designed and executed market penetration strategies that positioned IFX as the leading provider of connectivity solutions for both public institutions and the private sector during the early days of internet adoption.
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