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Work Background
Kempen DesignFounder & Creative Director
Jan. 2017Richmond, British Columbia, CanadaDelivered tailored creative solutions for a diverse portfolio of clients across industries, including tech, finance, education, and non-profits. Collaborated with high-profile clients to produce impactful designs, build brand identities, and develop scalable digital and marketing assets. Key achievements include:
The Fraser Institute: Designed infographics and illustrations featured in major publications like Macleans and The Globe and Mail. Blue Umbrella: Revamped the visual brand system and brand story, driving immediate results in customer retention post-launch. Finn AI: Successfully implemented a new brand direction, overhauling sales materials and templates while improving file tracking systems for future use. Absolute Software: Partnered with the creative team to redesign the company’s core visual brand for web and collateral usage. HP/Avigilon: Created branded data sheets and online brochures under tight deadlines, becoming a trusted freelancer for campaign assets. Bridjr: Led the development of the visual brand, UX, storytelling animation, identity assets, and website for this B2B firm, collaborating with Toronto-based marketing agency Reset Digital. Couver: Designed visual brand systems for a startup’s marketing launch, including debit and credit card designs, murals, and app/website development recommendations. The Fresh Perspective Group: Delivered a distinctive brand guide, website, and project management solutions to attract larger clients and scale operations, collaborating closely with their marketing team.
Macdonald Commercial Marketing Designer
Mar. 2016 - Sep. 2016Vancouver, British Columbia, CanadaDeveloped and produced marketing materials for over 30 commercial brokers, including sales brochures, broker deal proposals, advertising assets, and email campaigns. Managed all pre-sale and leasing deal documentation in a fast-paced environment, ensuring accuracy and timely delivery. Led a company-wide rebranding initiative, successfully redesigning templates and key design structures across a variety of materials within three months, enhancing brand consistency and visual appeal.
AL PrintersGraphic Designer, Web Designer, and Pre-Press Technician
Aug. 2003 - Mar. 2006Adelaide, South Australia, AustraliaSpearheaded the design and production of diverse print materials, including large-format event signage, brochures, business cards, magazines, catalogues, calendars, and custom promotional items, managing projects from concept to completion. Designed and launched the company’s corporate website, along with digital assets and site designs for select client projects, enhancing the company’s digital presence. Oversaw the technical setup and production workflow for printing and plotting equipment, ensuring optimal color accuracy and quality through advanced pre-press services and color management techniques. Managed inter-state sales contracts, developed print quotes, and maintained systems for thousands of client files and projects, fostering strong client relationships through effective communication and project coordination. Represented the company at PacPrint 2005, showcasing expertise and contributing to industry engagement.
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