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Work Background
B&C Auto Restoration and PaintContent Creator
Jan. 2022 - Sep. 2024Ontario, New York, United StatesTruthfully I did multiple jobs and had many responsibilities while at B&C. I was not only the photographer, but the content creator, the social media manager, brand manager, and office help. Each week I was responsible for all photo documentation of each car during it's restoration which we collect everyday and send to customers throughout the car restoration progress. Later on I also further developed their marketing and online presence. When I was not doing that I was creating multiple social media videos and posts daily, monitoring automotive news and trends, or doing marketing research. During my time there I managed to gain the company 50,000 followers on Facebook in under 2 years, and helped gain a vast amount of national recognition and attention through our videos. Work Reference: Tricia Ruffino (Superior/ Co-Owner)
Cortese Cycle SalesPhotographer + Marketing Assistant
Nov. 2021 - Apr. 2022Rochester, New York, United StatesMy primary responsibility was getting a detailed gallery of photos of all the new and incoming motorcycles to populate and keep the website as current as possible. Each bike was to have a detailed series of photos and a walk-around video of each bike while on. Both the dealership’s website, partner sites, and their social media pages were updated hourly. I was also the sales room receptionist and tasked greeted customers and answering phones.
Race Pro WeeklyMotorsport Photographer
Jul. 2021 - Oct. 2023United StatesI was a on-call photographer for multiple dirt track races in various divisions for a media outlet group. A team of us would be assigned to cover an event together and all report to the outfield where we’d prepare our equipment and gear for extreme elements (dirt, mud, etc.) and multiple races that sometimes ran until 2 in the morning. Each event had strict guidelines and safety procedures and very few people were allowed onto the track at a time. After the races concluded for the evening, we were later tasked to edit our photos immediately and submit them to the group gallery for the editor to pick the best photo which would be published with the next morning’s news article. Once the top images were picked, the rest of the images were added to the website’s image gallery and placed into the racing archive for public viewing. It was very competitive but in the best way possible. We were always rooting for each other and comparing shots. I had a blast working with some very talented photographers and I learned so much along the way. This was really a great learning experience. Work Reference: Bobby Chalmers (Superior/ Owner)
XeroxUI/UX Designer
Aug. 2019 - Mar. 2020Rochester, New York AreaMy main responsibility was to design and create the Glyph icon system which would be a part of Xerox's major software update (called XIDS) which was set to release in 2022. This icon system would be used for all devices with interactive screens (printers, scanners, etc.). Previously there were multiple different version of the same icon set, which were made for different platforms. But due to recent developments, these multiple icon libraries would now have to be merged together into one system. This meant thousands of icons needed to either updated, merged or deleted all together since certain tasks and functions had been changed over many years since they were last made, and the devices had been heavily modified since then. These icons were made with a strict set style guide for a fluid modernized look and within 6 months over 7,000 icons and their working .svg files were created. These were then carefully organized and cataloged for future company use. All components were designed and developed for Xerox's online library that I organized and coded. And once this massive library had been created, I was in charge of manually entering all individual icons into the company's online database and source site. This required transforming all icons into a glyph font library, add vocabulary / keyword tagging to each icon, making multiple different sizes of each icon to make them responsive on all company devices.
The Tint Shop Emporium, Inc.Lead Graphics + Production Designer
Nov. 2018 - Aug. 2019Henrietta, New YorkHere I learned to design automotive wraps, store windows, walls murals, and other installments for commercial jobs. I developed experience with different types of vinyl and perforated films for vehicle body wraps and gained knowledge in designing products for branding and advertising. This involved learning the mechanical workings of all the printers and plotters, being responsible for updating the company's social media, fixing their website's coding, and maintaining their internet ordering system. Later on, I also did all store signage, internal forms, client mockup templates, created gift certificates, created custom invoices, and did all the web promotions. Later I even learned to install graphics on client vehicles on my own when our normal installers needed help, and I designed car stickers and promo items to help the shop make more revenue.
Dataflow Inc.Graphic Designer + Project Manager
Jun. 2018 - Nov. 2018Rochester, New York AreaHere I was the designer for any custom printing and / or graphic installations. I gained a lot of experience with many different specialized printers such as those for material like banners, vinyl, books, stickers, and other manual CNC machines as well. I designed and installed graphics for U of R, RIT, Rochester Schools 14 and 16, Three City Center, the M.A.G., and others. I gained a massive amount of installation experience with multiple different materials, such as window graphics, car wraps, asphalt art, 3D expo stands, realty signage, printed books, magazines, programs, packaging design, logo design, stair toe-kicks, and even materials that were used for a zoo exhibit installation at Seneca Zoo. Pre-pressing and assembly were key aspects of this role while also working on many different jobs at once. Being able to manage time was crucial. We took walk-in jobs daily, but we also processed construction bid blueprint jobs, state jobs, and long-standing jobs that sometimes took months to prepare in advance.
Raymour & Flanigan Furniture and MattressesSenior Graphic Designer
Jan. 2018 - Jun. 2018Headquarters in Liverpool, NYHere I worked on the design team. I was responsible for magazines, catalogs, websites, signage, marketing, commercials, ads, mailers, even a bus wraps. My biggest daily responsibility was designing thousands of store event items which included emails, flyers, postcards with navigation information included on them. I was also responsible for interior and exterior signage for many different events for multiple stores nationwide. I was the first to create a 3D showroom mock-up rendering for a new store location proposal which helped obtain a new location successfully with the rendering I made, which the company had never done before.
TargetLogistics Operations + Fulfillment
Sep. 2016 - Jan. 2018Camillus, New YorkI took this job after I moved from Ohio back into New York. I had trouble finding a design job in Syracuse at the time to keep myself employed, I worked here. The job primarily consisted of unloading and moving freight from the early morning trucks into the store, from there we organized the new inventory by department and began stocking shelves and organizing products. I was primarily responsible for inventory control and management on the sales floor and backroom. Later on, I also took on many additional roles such as picking and pulling online orders which I later would package and process for shipment. After 6 months, I learned over half the roles and departments within the store and built up a decent knowledge of logistics. I was even acknowledged for my feedback on how to improve their existing system, which they implemented shortly afterwards.
Honda of America Mfg., Inc.Assembly Line Worker (Temp)
Apr. 2016 - Sep. 2016Marysville, OHThis was my 10-hour shift manufacturing job, where I worked on an assembly line of 400 cars a day. Here both Hondas and Acuras were on the same assembly line where I was trained to do automatic and manual engines of various sizes. The job was an extremely physical job with multiple types of very fast pace installations such as feeding a 30lb. wire harness through a firewall in under 42 seconds before starting the next car and this was a repeated process that was essentially a daily marathon. This job required an extensive 3-week physical training course prior. I scored well enough on their IQ test to be assigned the most difficult part of the assembly line which was the WT1 (wiring and transmission). They were responsible for installing the ABS braking systems, engine mounts / harnesses, and all the engine wiring.
FreelancerDesigner + Photographer + Content Creator
Jan. 2012Central New Yorkl've been a freelancer most of my career due to my expansive skill set, which has allowed me to adapt very well to vast arrangement of fun and unique job positions. However out of all my skills, I most enjoy video, photography and many different types of design both digital and physical. The more hands-on and tactical, the better. I have won most of my awards in the photography and design field as well as being featured in Adobe advertising, Trello, Unsplash Wix, and the NY Press Association. I also have a large following in the motorsport / automotive industry, but not exclusively. I also enjoy other areas like interior design, furniture, animals, food, etc. Currently I am using my skills to start a company for a specialized food truck but only in my spare time while I search for a new full-time position to help fund this and other future business ventures.
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