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Work Background
Forbes Business Council Member & Forbes Contributor
May. 2024Detroit Metropolitan Area
That Random AgencyChief Executive Officer, Co-Founder
Apr. 2020Detroit Metropolitan AreaMy company offers a variety of services for business owners looking to improve and enhance their online presence. We’re selective and only work with clients we know we can adequately serve, but we offer feedback to 100% of the prospects who contact us. There’s no risk in reaching out for your free consultation.
Platypus LabsDirector, Content and Social Media
Aug. 2019 - Apr. 2020Greater Detroit AreaManaged content marketing (email campaigns, social media content and advertising, podcast production, etc) for the Josh Linkner brand, Platypus Labs, and all 3 Ring Circus clients. Responsibilities included: - Built social media strategies, editorial calendars, activations, and ad campaigns with a creative eye for copy and assets. - Drove 400% follower growth across Josh Linkner social channels in 6 months. - Created a content marketing strategy that included creation and utilization of infographics, white papers, email marketing, webinars, video content, and online courses. - Generated weekly analytics reports to identify trends and themes, track ROI and optimize content and engagement strategy. - Launched and marketed an online course using the Thinkific platform. - Acted as a client-facing partner for all 3 Ring Circus clients and provide counsel on social media and content marketing.
- Booked weekly guests from entrepreneurs to Fortune 500 CEOs for a weekly podcast.
- Pitched and secured podcast sponsorship.
LambertSocial Media Strategist
Oct. 2018 - Aug. 2019Greater Detroit Area- Manages paid social marketing campaigns for a wide portfolio of clients across a variety of verticals including CPG, automotive, travel and tech.
- Optimizes digital campaigns using Facebook, Instagram, Twitter, LinkedIn and Snap platforms.
- Develops and maintains a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all client brands and products.
- Assists in the development of organization-wide social media management standards, policies, and rules of engagement for social media.
- Defines key performance indicators and implements enterprise level measurement, analytics, and reporting methods to gauge success.
- Mentors and provides training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
- Works with all client brands to explore and identify ways to integrate social media into business strategies and marketing campaigns.
- Applies marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
- Works closely with the multimedia teams to both brainstorm ideas to drive social media engagement, get ahead of trending topics and to create content that will help bolster efforts.
- Represents the firm in new business initiatives including pitches and RFP responses.
Campbell EwaldSocial Media Strategist
Feb. 2017 - Sep. 2018Greater Detroit Area- Develop social strategy for national brands in Energy, CPG, and Technology sectors.
- Manage and mentor junior community managers on the team. - Create social media content calendars for multiple brands, including creative asset production. - Monitor and respond to brand communities on Facebook, Twitter, Instagram, YouTube, and LinkedIn. - Leverage Snapchat, Instagram Stories, and Facebook Live for brand storytelling and event coverage. - Plan and develop paid social campaigns (including targeting, asset planning and copywriting).
- Perform daily social listening for brands, including on-demand crisis management listening.
- Report quarterly on brand sentiment and conversation using Crimson Hexagon. - Identify relevant real-time opportunities on social for brands to engage. - Completed Twitter Flight School and Facebook Blueprint training.
GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)Social Content Strategist
Jan. 2016 - Feb. 2017Dearborn, MI- Developed the 2016 and 2017 Social Strategy for Purina with clear goals, objectives, and KPIs. Platforms include Facebook, Twitter, Instagram, Pinterest, YouTube, and Snapchat. - Developed paid social support plans for multiple brand activations throughout the year in collaboration with PR and Media partners. - Performed daily social listening of industry news, trends and competitive campaigns. Contributed to a quarterly business report of challenges and opportunities on social. - Worked with agency media and amplification partners to create paid social ads on Facebook, Twitter, Instagram and Pinterest. - Coordinated with CRM and Digital teams to create an ecosystem of social content. - Worked with agency partners to develop social influencer partnerships that deliver on brand objectives. - Monitored paid social efforts across platforms to optimize feedback and spend. - Creative support with digital social assets when needed.
- Acted as the main point of content for social with Clients.
GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)Senior Community Manager
Jul. 2015 - Dec. 2015Dearborn, MI- Worked with agency media and amplification partners to create paid social ads on Facebook, Twitter, and Instagram. - Monitored paid social efforts on Instagram agency-wide to optimize feedback and spend. - Developed social support plan for Ford Car "By Design" rebrand
- Creative support with digital and material social assets when needed. Last minute Mustang pumpkin carving for Halloween? You got it.
- Consulted with agency teams about social influencer partnerships & FTC guidelines.
GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)Community Manager
Aug. 2014 - Jul. 2015Dearborn, MI- Monitored Ford’s daily inbound and outbound organic conversations on social channels to maintain engagement goals and further optimize health of communities.
- Created content for Ford social channels including Facebook, Twitter, Instagram, and Tumblr.
- Developed social plans for brand content alliance initiatives (Gotham & Ford Green Project)
- Wrote copy for social integration of larger campaigns including 2014 Ford Fusion Holidaze
- Compiled weekly reports of post performance and learnings for distribution across teams.
- Monitored all paid social efforts through response management to help optimize feedback and spend. - Coordinated with brand teams to develop event planning and social promotion plans for Ford sponsored events (Bonnaroo & Wanderlust Yoga Festival)
GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)Social Analytics Intern
Jun. 2014 - Aug. 2014Dearborn, MI- Created weekly analytics insight reports for all Ford owned Facebook pages.
- Collaborated with community managers to produce weekly publishing insight reports with social
recommendations.
- Developed a Visual Storytelling for Ford-a book that included key insights, guidelines and learnings of social publishing for Ford.
- Produced a social platform best practices and creative specs sheet for internal distribution.
Kiwi Creative, Inc.Content Marketing Intern
Jan. 2014 - Apr. 2014Berea, Ohio- Developed weekly social content calendars for Facebook and Twitter. Monitor and engage with responses.
- Created and edited blog content using SEO best practices.
- Designed graphics for blog and internal use with Adobe Illustrator and Photoshop.
- Launched company YouTube channel.
- Completed Hubspot Inbound Marketing Certification.
- Continued learning via Hubspot Academy and Lynda.com
Moen IncorporatedCreative Services International Marketing Co-Op
Aug. 2013 - Dec. 2013North Olmsted, Ohio- Research retail landscape for analysis
- Assist in product photo shoots and video shoots
- Plan and execute corporate offsite events
- Work with retailers to order product and create display boards
- Assist in the planning and execution of social media campaigns
- Write and proofread copy for both internal and external literature
- Create graphics using InDesign and Photoshop for events and literature
- Assist in compilation of digital assets for media use
- Work with vendors to help create displays for trade shows and special events
- Facilitate the creation of display boards for new stores throughout the US
Fox Searchlight PicturesStudio Intern
Jun. 2013 - Aug. 2013Bloomfield Hills, MI- Track print, radio, TV and online media outlets for coverage on entertainment projects
- Run advance film screening and promotional events
- Research promotion and publicity tie-ins for upcoming film releases in the Metro Detroit area
- Coordinate film promotions and publicity among Michigan college/university populations
- Develop and maintain relationships with members of Michigan college/university entertainment media
Rebecca Adele PR & EventsAccount Executive Intern
Jan. 2013 - May. 2013Cleveland/Akron, Ohio Area- Press Releases
- Create social media content for clients across all major platforms
- Assist in the planning and execution of monthly events
Elizabeth Rose ShoesEntrepreneur, Artist
Apr. 2012 - Jan. 2015Online Retailer- Started online retail store featuring hand-painted custom designs on shoes for men, women and children.
- Created a profitable business model where I using social, PR & creative branding to promote sales.
- Handled for online payment services, bookkeeping, design, shipping, and customer satisfaction.
- Worked extensively with Comic Con celebrity LeeAnna Vamp to organize social media contests and giveaways.
- Partnered with corporate sponsors like SalesForce to provide custom shoes for events (2014 DreamForce Conference).
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