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Work Background
Associate Creative Director, Brand Design
GenesysAssociate Creative Director, Brand Design
Oct. 2024
Associate Creative Director (Manager, Global Creative)
AlteryxAssociate Creative Director (Manager, Global Creative)
Mar. 2024 - Oct. 2024• Led the development and evolution of the corporate brand's visual identity and its extensions, establishing comprehensive systems and templates to empower the GTM organization • Provided strategic direction and mentorship to internal creative and external contractors to maintain brand cohesion and elevate creative output across all campaigns • Directed photography shoots and develops guidelines to facilitate regional shoots around the globe • Partnered closely with cross-functional leaders to shape and advocate for design strategies that aligned with business objectives • Spearheaded the selection, onboarding, and management of production design agencies, ensuring alignment with brand goals and quality standards
Senior Art Director
AlteryxSenior Art Director
Aug. 2022 - Mar. 2024
Senior Art Director
One DropSenior Art Director
Apr. 2020 - May. 2022Austin, Texas Metropolitan Area• Managed team of designers and provided final design approvals for cross-functional marketing campaigns and brand awareness initiatives • Identified creative needs across the organization and developed processes that enable scaleable execution • Worked with VP of Brand & Design on defining and codifying One Drop’s brand and visual identity • Directed photography shoots and assisted on video and motion needs, anywhere from staging livestream events to supporting storyboarding concepts • Participated in strategy meetings, providing creative and/or production context for scope and planning
Senior Art Director
InforSenior Art Director
Feb. 2019 - Apr. 2020Greater New York City Area• Concepted and developed the visual identity for a leading enterprise software company through its rebrand • Managed a team of art directors, designers, and interns • Directed a team of production designers and video producers on projects from ideation to execution • Defined and built brand assets to facilitate brand consistency for 16,000+ global employees • Designs include (but not limited to): marketing print & digital materials, event branding, Infor brand artifacts, partnership/sports sponsorship branding, TVC/video designs, logos
Art Director
InforArt Director
Jul. 2018 - Feb. 2019Greater New York City Area
Art Director
SprinklrArt Director
Nov. 2015 - Jun. 2018Greater New York City Area• Developed and governed visual brand identity for a leading enterprise social technology company • Managed a team of designers, contractors and interns and supervised relationships with vendors • Worked directly with CEO and executive team to define and codify the Sprinklr brand experience • Empowered a team of Brand Ambassadors to facilitate brand consistency to 1500 global employees • Designs include (but not limited to): marketing and field materials, logos, long form content, event branding, Sprinklr brand artifacts, product launches, book/print production
Design Manager
G3 CommunicationsDesign Manager
Nov. 2013 - Nov. 2015Hasbrouck Heights, NJ• Managed a team of junior designers and contractors and supervised relationships with vendors • Oversaw creative concepts and direction between the client, editorial, and designers • Established visual branding for Retail TouchPoints (RTP) and DemandGen Report (DGR) publications • Designs include (but not limited to): custom whitepapers, e-books, infographics, event signage, and various client needs across all company verticals
Graphic Designer
CongestedCat Productions, LLCGraphic Designer
Apr. 2013 - Feb. 2014Greater New York City Area• Designed logo and promotional materials for "Kelsey" the web series • Designed logo and promotional materials for independent Horror Psychodrama film "Summit" ------ CongestedCat Productions is an award winning narrative production company that is very active in the New York indie film scene.
Graphic Designer
Deep Blue SocialGraphic Designer
Mar. 2013 - Jul. 2013Greater New York City Area• Created web design assets for client website
Graphic Designer
SUNWIND INCGraphic Designer
Nov. 2012 - May. 2013Greater New York City Area• Played a role in introducing 10+ year old brick and mortar jewelry shop to the web • Headed the logo rebranding • Created web assets/banners/promo for various social media platforms • Designed graphics/illustrations to accompany blog posts
Accounts Receivable
Distinguished ProgramsAccounts Receivable
Oct. 2009 - Nov. 2013Greater New York City Area• Accounts Receivable/Accounts Payable • Processed incoming cash/posted payments for insurance policies and new business • Cut checks for company vendors/payables • Cleaned/updated accounting database and washed payments • Maintained and updated company insurance licenses

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