Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Associate Creative Director, Brand Design
GenesysAssociate Creative Director, Brand Design
Oct. 2024
Associate Creative Director (Manager, Global Creative)
AlteryxAssociate Creative Director (Manager, Global Creative)
Mar. 2024 - Oct. 2024• Led the development and evolution of the corporate brand's visual identity and its extensions, establishing comprehensive systems and templates to empower the GTM organization • Provided strategic direction and mentorship to internal creative and external contractors to maintain brand cohesion and elevate creative output across all campaigns • Directed photography shoots and develops guidelines to facilitate regional shoots around the globe • Partnered closely with cross-functional leaders to shape and advocate for design strategies that aligned with business objectives • Spearheaded the selection, onboarding, and management of production design agencies, ensuring alignment with brand goals and quality standards
Senior Art Director
AlteryxSenior Art Director
Aug. 2022 - Mar. 2024
Senior Art Director
One DropSenior Art Director
Apr. 2020 - May. 2022Austin, Texas Metropolitan Area• Managed team of designers and provided final design approvals for cross-functional marketing campaigns and brand awareness initiatives • Identified creative needs across the organization and developed processes that enable scaleable execution • Worked with VP of Brand & Design on defining and codifying One Drop’s brand and visual identity • Directed photography shoots and assisted on video and motion needs, anywhere from staging livestream events to supporting storyboarding concepts • Participated in strategy meetings, providing creative and/or production context for scope and planning
Senior Art Director
InforSenior Art Director
Feb. 2019 - Apr. 2020Greater New York City Area• Concepted and developed the visual identity for a leading enterprise software company through its rebrand • Managed a team of art directors, designers, and interns • Directed a team of production designers and video producers on projects from ideation to execution • Defined and built brand assets to facilitate brand consistency for 16,000+ global employees • Designs include (but not limited to): marketing print & digital materials, event branding, Infor brand artifacts, partnership/sports sponsorship branding, TVC/video designs, logos
Art Director
InforArt Director
Jul. 2018 - Feb. 2019Greater New York City Area
Art Director
SprinklrArt Director
Nov. 2015 - Jun. 2018Greater New York City Area• Developed and governed visual brand identity for a leading enterprise social technology company • Managed a team of designers, contractors and interns and supervised relationships with vendors • Worked directly with CEO and executive team to define and codify the Sprinklr brand experience • Empowered a team of Brand Ambassadors to facilitate brand consistency to 1500 global employees • Designs include (but not limited to): marketing and field materials, logos, long form content, event branding, Sprinklr brand artifacts, product launches, book/print production
Design Manager
G3 CommunicationsDesign Manager
Nov. 2013 - Nov. 2015Hasbrouck Heights, NJ• Managed a team of junior designers and contractors and supervised relationships with vendors • Oversaw creative concepts and direction between the client, editorial, and designers • Established visual branding for Retail TouchPoints (RTP) and DemandGen Report (DGR) publications • Designs include (but not limited to): custom whitepapers, e-books, infographics, event signage, and various client needs across all company verticals
Graphic Designer
CongestedCat Productions, LLCGraphic Designer
Apr. 2013 - Feb. 2014Greater New York City Area• Designed logo and promotional materials for "Kelsey" the web series • Designed logo and promotional materials for independent Horror Psychodrama film "Summit" ------ CongestedCat Productions is an award winning narrative production company that is very active in the New York indie film scene.
Graphic Designer
Deep Blue SocialGraphic Designer
Mar. 2013 - Jul. 2013Greater New York City Area• Created web design assets for client website
Graphic Designer
SUNWIND INCGraphic Designer
Nov. 2012 - May. 2013Greater New York City Area• Played a role in introducing 10+ year old brick and mortar jewelry shop to the web • Headed the logo rebranding • Created web assets/banners/promo for various social media platforms • Designed graphics/illustrations to accompany blog posts
Accounts Receivable
Distinguished ProgramsAccounts Receivable
Oct. 2009 - Nov. 2013Greater New York City Area• Accounts Receivable/Accounts Payable • Processed incoming cash/posted payments for insurance policies and new business • Cut checks for company vendors/payables • Cleaned/updated accounting database and washed payments • Maintained and updated company insurance licenses

Requests

Touchpoint image
0
Personal Pitch
Data Entry & Admin Support
Show more
Touchpoint image
0
Personal Pitch
Brand Design & Enablement Solutions
Show more
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Catherine on Intch
Startup Founder
248622 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
18
Technologist, Project/Program Manager
16
Program Manager @ DISH Network
Startup FounderAdvisor
62277 people
18
Technologist, Project/Program Manager
19
Marketing Creative Director
15
Principal Consultant @ Marketing Endeavors Strategic Consulting