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Work Background
Brand & Marketing Lead
Seez AppBrand & Marketing Lead
Sep. 2021 - May. 2023Dubai, United Arab Emirates- Launched Seez.dk with full brand and GTM strategy - Drove MoM sales growth via multi-channel campaigns - Led TV, PR & digital activations to boost awareness - Built dashboards & tools to streamline marketing ops - Enabled online car sales while securung B2B partnerships
Brand Strategist - Retail. eCommerce & Digital APPs
TikTokBrand Strategist - Retail. eCommerce & Digital APPs
Apr. 2020 - Apr. 2021Dubai, United Arab Emirates- Defined retail strategy for TikTok across GCC & North Africa - Drove category growth via data-led seasonal narratives - Led retail trainings, seminars & first-ever TikTok live webinar - Built case study process to scale success stories across teams
Associate Director - New Business & Growth
Hearts & ScienceAssociate Director - New Business & Growth
Nov. 2016 - Mar. 2020Dubai, United Arab Emirates- Led $10M+ portfolio across QSR, FMCG , Private Banking & Telco sectors - Managed KFC LEVANT for 2.5 years across 5 markets under Americana - Lowered CAC & boosted brand awareness via GTM frameworks - Drove sales growth for a local FMCG brand targeting millennials - Delivered measurable uplifts for Mai Dubai, California Gardens, Virgin Mobile & Barclays PB
Manager Planning
OMD UAEManager Planning
Jun. 2014 - Oct. 2016Dubai, United Arab Emirates- Set annual budgets & built integrated plans that drove reach & conversion, with a digital focus - Analyzed data to connect media $ to sales, while strengthening client & partner relationships Portfolio of Accounts: Beiersdorf, JA Resorts & TECOM Investments
Senior Media Planner
OMD UAESenior Media Planner
Apr. 2012 - May. 2014Dubai- Managed day-to-day planning and execution across key accounts - Delivered integrated media plans and supported on multiple regional pitches - Earned OMD’s “Extra Mile Team Award” Portfolio of Accounts: Dubai Properties, HTC, Heinz & Mediclinic
Media Planner
OMD UAEMedia Planner
Apr. 2011 - Mar. 2012Dubai, United Arab Emirates- Supported day-to-day media planning and performance reporting for multiple client accounts - Coordinated with creative teams and led post-campaign analysis Portfolio of Accounts: Dubai Properties, Hershey’s & Noor Bank
Account Executive
J. Walter ThompsonAccount Executive
Nov. 2009 - May. 2010Riyadh, Saudi Arabia
Media Executive
Saatchi & SaatchiMedia Executive
Nov. 2008 - Nov. 2009Riyadh, Saudi Arabia
Internship - Planning Department
Impact BBDOInternship - Planning Department
Mar. 2007 - May. 2007Riyadh, Saudi Arabia

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