Darci Reimund - Principal and Owner, Darci Reimund Designs, LLC

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Work Background

PRO Unlimited for Apple, Inc.Sr. Program Manager

May. 2012 - May. 2013CupertinoPrimarily in this role, I focus on developing the strategy, content, curriculum, and go-to market for Workshops with Apple customers. ● Build and communicate Workshop strategy and program. ● Create and maintain all content and curriculum for Workshops. ● Collaborate with PR, Marcom, and Product Marketing on go-to market positioning and messaging for Workshops. ● Develop WW communication strategy, roll out strategy, and localization for Workshops. ● Develop innovative features, initiatives, and execution strategy for Workshops to maximize Apple’s customer journey.

Apple Inc.Manager, Business Development, App Store and Mac App Store

Jun. 2011 - Apr. 2012Cupertino, Ca.In this role, I work closely with developers on their innovation and development of products, focusing on the first use customer experience, and their products route to market for distribution through and with the Apple App Store and Mac App Store. I scout for new up and coming developers and products for partnership and distribution through the App Store and Mac App Store to continue to drive adoption of Apple products to maintain a market leader position. I collaborate with developers to determine what the product is solving for, what markets would the product be addressing, and how to build an effective business model for their product/s. ● Develop go-to market strategies with the developers for overall marketing plan for customer acquisition for mobile product offerings. ● Drive business growth through Billings and Units by category analysis to assess for greenfield opportunities. ● Partner with internal constituents to evangelize partner and their development of their product/s. ● Manage the product down-market distribution and collaboration with developers on best practices for these operational processes. ● Work with product markating to focus on needed additional features to be added to the platform in efforts to drive innovative product development by developers, leading to new iOS customer acquisition. ● Build effective operational mechanisms to communicate internally with Apple, and externally with partner to ensure consistent messaging of both the developer’s product as well as Apple’s platform. ● Work in collaboration with Apple’s DR and technical evangelism team to ensure success of a great first use experience for the developer’s product by encapsulating the Human Interface guidelines and best practices.

IntuitHead of Mobile Platforms

Jul. 2010 - Aug. 2011In my current role, I work closely with Product Development, Product Management, Business Development, Channel Marketing, Corporate Strategy, and CTO office to collaborate in driving innovation of Intuit's applications on various mobile platforms. We focus our product development and innovation on the following partner platforms: Google, Apple, and Microsoft. In these partnerships, we collaborate together to ensure a great mobile user experience by leveraging the assets of these platforms, as well as partnering to go to market with and through these partners.

GoogleHead of Maps Partnerships, Americas

Jul. 2007 - Jul. 2010Current Role: Responsible for the all of the Maps Partnerships that are using our technology to power their applications and use cases. -FY09: -Built OEM and Embedded Partner strategy for Google Maps. -Built OEM and Embedded Partner program for Google Maps. -Developed, collaborated, and manage infrastructure to support Maps Partners through cross functional departments: legal, OM, technical support, product management, engineering, product marketing, corporate marketing, business development, partner management, and sales. -Increase engaged partners with embedded partner model by 100%. -Closed largest Google Maps Partner deal to date. Head of NA Channel, Search: • Attained 110% of quota, $47.7M on a $43M number for FY08. • Grew partner revenue from approx. 15% to 45% in FY07. • Managed and ran partner sales and worked collaboratively with Google direct sales to meet quota and drive partner value. • Define partner go-to market strategy for North America, which has been adopted worldwide. • Orchestrated all partner facing functions at Google Enterprise: marketing, channel operations and infrastructure, legal, finance, sales, processes, policies, support, product management, and manufacturing. • Creation of channel partner development programs for marketing and enablement activities based on competitive market analysis.

VMwareSr. Western Channel Sales Manager

Oct. 2005 - Jul. 2007• Achieved 112% FY05, $29.5M in partner revenue. • For FY06, achieved thus far $44.3M on a $23.6M annual quota, 188% of quota. • #1 Regional Channel Sales Manager for Americas for revenue and growth. • Grew Partner Territory year over year at about 32%. • Close the largest partner deal in the Americas, American Express $1.8M. • Managed all of the Western Region Partners which is approximately 150 partners from our Professional to Premier level. • Created and Authored Marketing and Business Development templates for partners to use as a planning mechanism. • VSP Certified • Recruited and trained all partners on products through partner educational symposiums. • Develop and execute on all partner integrated marketing plans. • Develop all of the partner professional service offerings for VMware leveraging package service skus as well as SOW. • Built Partner and VMware executive alignment, field engagement model, best practices, partner recruitment profile, and partner QBRs

Darci Reimund DesignsPrincipal and Owner

Apr. 2004Portola Valley, Ca.Create. Inspire. Innovate. Redefine. Welcome. Darci Reimund Designs is a full-service interior design firm specializing in high-end residential and commercial projects. Our services range from planning and design, to styling, space planning, color consulting, and more. Darci Reimund Designs is passionate about creating well designed and highly functional spaces with stylized furniture and accessories to help clients reach their design goals. With a unique understanding of current design trends and lifestyles, we work closely with our clients to create a finished and timeless product. Darci Reimund, founder and principal of Darci Reimund Designs (formerly Dutton Designs), is passionate about creating well designed and highly functional spaces with stylized furniture and accessories to help clients reach their design goals. With a unique understanding of current design trends and lifestyles, Darci works closely with her clients to create a finished and timeless product. For more than 10 years, she has cultivated her love for design through extensive international travel, working in custom furniture, and being an antiques dealer. For almost two decades Darci focused on innovation, strategy and design with iconic companies like Apple, Google and Intuit. Her work at these companies helped shape her love for design and attention to detail. She draws upon these experiences and applies professionalism, exquisite customer service, innovative ideas, and thoughtful communication skills to the world of interior design. Darci is in the process of launching a signature line of interior furnishings and accessories with styles ranging from Modern to American Primitive and European that reflect the best of vintage and eclectic styles.

BEA SystemsSr. Strategic Alliance Manager

Mar. 2004 - Sep. 2005• Developed overall marketing strategy for demand generation programs. • Developed overall business plan and strategy for sales at Arrow. • Built executive alignment, field engagement , partner recruitment, and partner enablement model through business development practices, QBRs, and scorecards. • Authored value packages for Sun, HP, and IBM channel partners. • Managed the growth of channel partners through Arrow for product awareness, technical competency, and business models. • Created curriculum and training: BEA corporate channel expansion and recruitment strategy, BEA product, BEA pricing and policies practices, and value-propositions and positioning for Sun, HP, and IBM. • Created operational infrastructure at Arrow to support a BEA practice across multiple business units. • Created recruitment strategy. • Created Arrow Performance Rebate Program, CMF, and ensure Arrow met the performance requirements to be eligible for the funds.

BEA SystemsSr. Operational and Strategy Manager

Mar. 2004 - Nov. 2004• Effectively managed and coordinated all corporate based cross functional departments. • Created and maintained functional sales policies and procedures for VAD/ VAR channel program for Americas. • Created an accurate overall depiction of channel partners’ coverage model for market segmentation and geographic coverage. • Developed market alignment with Sun and HP alliances with BEA. • Advocated new product offerings for the channel. • Proactively manage finance and order management for revenue recognition, pipeline growth with partners, and forecasting purposes. • Built and launch online procurement vehicle for channel partners. • Authored channel compensation policies, orchestrated channel shift, channel conflict and resolution best practices, channel operational handbook, non-standard pricing policies. • Developed a sales prospecting model to aid in selling into the “C-level” for channel partners

Oracle CorporationSr. Manager Business Development, HP

Feb. 2003 - Feb. 2004Oracle Corporation is the leader in innovative software technology primarily used for then enterprise information management in database, application server, and applications space. In my role as Director of Business Development for HP, I created and managed the strategic vision for HP and Oracle alliance, specifically for the Application Server market. Some of the duties that the role included were campaign development for lead generation programs, operational infrastructure, partnering activities for field reps, development of collateral, development of training curriculums, creation of competitive positioning, responsibility for developing incremental forecast, creation of sales tools, development of customer reference program, act as a sales resource to close prospective business, and fostering and mediating executive relationships for both Oracle and HP.

GE AccessManager, APC and HPOV

Jan. 1998 - Jan. 2000GE Access developed and maintain distribution channels for Sun Microsystems, storage hardware and software, networking hardware and software, ERP, CRM, etc. In my role, I developed, recruited, and maintained the Sun channel partners in the US and Canada, as well as managed the Sun reseller install base to sell solutions involving network management, HP Openview, APC, and developed specific technical programs around these products for partners. •Increased APC sales from achieving 25% of quota to attaining 120% of quota, since 1993 when the product was brought on. •Recruited and developed HPOV channel, resulting in recruitment of 36 Value Added resellers nationwide and 6 in Canada in a 9 month period. •Increased sales of HP Openview from $0 to 360% of quota by October of 2000. •Developed and created product launch as well as training of HPOV for the Sun distribution channel. •Received the 100% club in sales for two years.