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Business Owner
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Work Background
Marketing and Sales Consultant
FreelanceMarketing and Sales Consultant
Jan. 2022Sacramento County, California, United States• Developed unique sales and marketing strategies for small legacy farms in to increase consistent sales channels and white label opportunities. • Training owners and management on maintaining cost-effective marketing systems to compete with larger operations. • Achieved a 20% increase in new customer acquisition for clients through targeted marketing campaigns. • Achieved an 18% increase in customer retention and loyalty thru a variety of initiatives
Co-Founder
Marygold Delivery ServiceCo-Founder
Oct. 2013 - Jan. 2022Walnut Creek, California, United StatesManaged METRC compliance. Developed and enforced regulatory compliant SOP’s for retail/delivery operations Well versed in multiple cannabis industry POS systems i.e. Meadow, Dutchy, Blaze, Flow Hub and I❤️Jane. I’m well versed in Metrc, California and Massachusetts State Regulations. Cultivated and maintained CRM database using HubSpot platform, managed a daily email marketing newsletter utilizing several of the largest email marketing platforms. Designed, created and executed daily email campaigns, social media content, managed the all the day to day operations from scheduling to website maintenance. I have advanced skills in all Microsoft platforms and Adobe Creative Suite platforms, and Weedmaps as a marketing tool.
Indoor Cultivation Site Harvest Manager
unnamedIndoor Cultivation Site Harvest Manager
Oct. 2012 - May. 2013Redding, California, United StatesWorked alongside Lead Growers to plan & execute the harvest and curing for 86 tables of plants every 2 months. Contributed to procurement of exotic genetics from reliable sources across Assisted team leaders with all stages of indoor cannabis growing from seed as well as cloning to veg stage through flowering stage and harvest
Outdoor Cultivation Site Manager
SPARCOutdoor Cultivation Site Manager
Aug. 2010 - Oct. 2012Ukiah, California, United StatesActed as liaison between corporate leadership and on- site management while monitoring all success benchmarks and key performance indicators to ensure quality of harvested cannabis Played a key role in multiple aspects of operations including trimmers work quality, product curing and end result while also always keeping a close eye on budgeting Used strong team leadership skills to steward a team of 27 crew members in all aspects of cultivation operations helping team regularly meet and exceed average productivity goals
Private Chef
Private ResidencePrivate Chef
Oct. 2009 - Dec. 2010Prepared and executed daily menus as well as provided catering of dinner parties and special functions for diverse clientel while teaching private cooking classes custom designed to suit clients requirements. Developed menus in line with client dietary needs.
Craft Service Coordinator
Savannah Music FestivalCraft Service Coordinator
Apr. 2009 - Apr. 2010Savannah Music Festival Prepared meals and snacks for the artists and crew before and after the rehersal and performance. Acted as liaison to restaurants in the area to coordinate larger scale catering done for the music festival crew. It was an honor to be asked to head up this role for this world renowned music festival that lasts 18 days with a total of 108 shows.
Personal Cooking Instructor
Private ResidencePersonal Cooking Instructor
May. 2008 - Aug. 2010Instructed on all areas of cooking including weekly menu planning, culinary techniques and proper use of cooking utensils. One of the more unique components of this role was to impart some history and culinary significance of the ingredients that we would be using weekly and why the combination of ingredients made the dish what it becomes in the end.
Catering Manager/Private Chef
Luxury Living Savannah & Savannah Vacation RentalsCatering Manager/Private Chef
Aug. 2007 - Aug. 2010Created original and flawlessly executed menus for breakfast, brunch and dinner. Notable guests included acclaimed writers for such notable publications as Southern Living, Cosmopolitan and a contributor to Fox News Jenny Block as well AAA travel writer Glen North. Both of whom mention my work in their published article.
Sales Coordinator
Synergy Captal GroupSales Coordinator
Jan. 2001 - Jan. 2007
Marketing Associate
L.Saunders CorporationMarketing Associate
Jan. 1999 - Jan. 2001

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