Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
PearsonSenior Content Strategist, eCommerce
Apr. 2024Hoboken, New JerseyI serve as a strategic content leader, shaping the user experience across Pearson's global websites and eCommerce purchase journeys. Through cross-functional collaboration, I ensure consistent brand voice as well as seamless content delivery and optimization. • Content leadership: Lead UX writing and content strategy for Pearson.com, Pearson+, and eCommerce initiatives (B2B & D2C).
• Content strategy: Develop and execute content strategies for eCommerce initiatives, leveraging analytics to optimize SEO.
• Collaborative design: Partner with front-end designers, software engineers, marketing specialists, legal, and product managers to ensure that upstream strategy is pulled through to downstream marketing content.
• Content guidance: Establish and evangelize content guidelines and best practices for Pearson.com and Pearson+, ensuring consistent style, tone, and voice across all geos and global microsites.
Wells FargoLead Content Designer, Payments
May. 2022 - Apr. 2024Charlotte, North CarolinaI served as a lead content designer for core bank products: mobile deposit, wire transfers, & digital wallets. Through clear, actionable microcopy and a unified content strategy, I worked to ensure a consistent user experience across Wells Fargo's payments products. I also co-designed Paze, a new online checkout solution offered by Wells Fargo and 7 other banks and credit unions. • Human-centered UX advocate: Designed and maintained a consistent user experience across payments products that reliably moved $1.8 trillion dollars in 2023.
• Strategic content lead: Managed strategy, projects, deliverables, for teams of 2-3 writers from design kickoff to product launch for mobile deposit, wire transfers, digital wallets, and integrated payments.
• UX/UI content designer: Crafted clear UX/UI content for desktop, tablet, and mobile interfaces and aligned with style+brand.
• VA/AI content engineer: Constructed conversational design models and training phrases for Fargo in English and Spanish.
• Data-driven content researcher: Utilized qualitative and quantitative data to inform content decisions, ensure strategy alignment, prioritize projects, and make design recommendations.
• SEO strategist: Developed and maintained SEO, metadata structures, and contextual messaging to optimize website content.
• Exec comms pro: Presented long-term plans and UX designs to leadership, aligning content strategy with company goals.
• Process pro: Fostered clarity and consistency for document processes (SOPs), project management (Confluence), use cases (JIRA), and business rules (JAMA) for all content and disclosures.
• Compliance champion: Maintained regulatory docs, increasing clean content audits over 50% in 2022 and 70% in 2023.
Middle Tennessee State University (MTSU)Co-Principal Investigator for 3 TN OER Grants
Oct. 2020 - Dec. 2022Murfreesboro, TennesseeI served as a co-principal investigator for 3 state and national grants ($200k) that funded the research and development of 25 open educational resources at Middle Tennessee State University. I managed a cross-functional team of 130 people across 6 departments and reported large-scale qualitative and quantitative data to internal stakeholders & external audiences. Because of this work, I was awarded the 2022 Outstanding Achievement in Instructional Technology award from the MTSU Foundation.
Middle Tennessee State University (MTSU)Associate Director of General Education English
Aug. 2020 - Dec. 2022Murfreesboro, TennesseeI co-managed MTSU's General Education program in first-year writing and literary studies, which included scheduling courses, designing curriculum, providing mentorship, and evaluating teaching effectiveness for 40+ faculty and 20+ graduate students. I also co-organized technical programming including 15 lunch ‘n’ learns, 4 regional conferences, and 7 awards programs.
Middle Tennessee State University (MTSU)Assistant Professor of Professional & Technical Writing
Aug. 2020 - Dec. 2022Murfreesboro, TennesseeI designed and taught 12 undergraduate courses and 3 graduate courses. My course topics included: Professional writing, technical communication, UX writing, content design, UX strategy, and participatory research methods. I also designed 4 new courses in UX design, content strategy, grants/proposals, and professional development. My scholarly work includes peer-reviewed research on community engagement, participatory action research, and content strategy. During my time at MTSU, I exceeded the number of publications required to earn tenure. Find me on Google Scholar: https://g.co/kgs/NyBgfgn
Texas Tech UniversityTechnical Writing Instructor & Instructional Designer
Aug. 2018 - Jul. 2020Lubbock, TexasI designed and taught 14 sections of a sophomore-level technical writing course with a focus on professional communication, case studies, and cross-functional teamwork. During my time at Texas Tech, I also wrote and delivered a TED talk on research accessibility that has been viewed over 1 million times and translated into 19 languages.
University of Missouri-Kansas CityEnglish Instructor & Instructional Designer
Jan. 2016 - Jan. 2020Kansas City, Missouri, United StatesI designed 3 new undergraduate courses and 1 graduate course. I taught over 20 sections in 4 years. My course topics included: Professional writing, advanced technical communication, community engagement, and participatory research methods.
Rockhurst UniversityEnglish Instructor & Instructional Designer
Jan. 2016 - Jan. 2020Kansas City, Missouri, United StatesI designed and taught 5 new undergraduate courses. My course topics included: Advanced composition, professional writing, community rhetorics, community (rhetorical) listening, and participatory research methods.
Front Range Community CollegeEnglish Instructor, Gateway to College
Jan. 2014 - Jan. 2016Westminster, Colorado, United StatesGateway to College is a national dropout recovery model that helps students earn high school diplomas while earning college credits. FRCC's program serves students ages 16-20 who have dropped out of school or are at risk of dropping out. I taught college-level English courses (dual enrollment) for 6 cohorts. At program completion, students earned a high school diploma and 2 years of General Education credit at FRCC.
A'flourish Media Psychology, LLCContent Strategist & Social Media Specialist
May. 2013 - Dec. 2022Juneau, AlaskaA'flourish is a content org that explores the intersection of media, technology, and human behavior to promote well-being and social impact. I served as a contract writer for periodic projects over 9 years. • Content marketing: Handled all content for Field Day, a mobile app that was downloaded over 500k times by teachers in the U.S.
• Brand marketing: Increased brand awareness by 30% by leading Field Day's presence at 2 edtech conferences and executing over 15 marketing campaigns.
• Ghost blogging: After Field Day dissolved, I composed blogs on special topics as a contract writer for A'flourish.
Georgia Military CollegeHumanities Department Chair & Assistant Professor of English
Jan. 2012 - Jan. 2014Columbus, Georgia, United StatesAs an Assistant Professor, I designed and taught composition and literature courses that fulfilled General Education requirements for the state of Georgia. My courses were offered at the Columbus campus and fully online. As Humanities Department Chair, I hired and managed 15+ adjunct and full-time faculty in 5 disciplines (English, developmental reading/writing, education, foreign languages, fine arts) and managed the Southern Association of Colleges and Schools (SACS) accreditation process, narratives, and records. (Without regional accreditation institutions may not offer federal financial aid.) During my time at GMC, I won the 2013 Teacher of the Year award by student nomination and the 2014 Outstanding Faculty Award for my work on a new articulation agreement with Columbus State University.
E. Stone Content DesignOwner | Principal UX Writer & Strategist
Jan. 2009Birmingham, AlabamaI offer project-based content design services and strategy plans for non-profits, startups, government organizations, and businesses. My consultations focus on strategic decision-making, data-driven content, systems integration, process automation, end-to-end CX audits, eCommerce store construction (Shopify), and UX research practices. • Cross-platform UX/UI content design: Compose clear and engaging UX/UI content for web, mobile apps, and AI interfaces.
• Information architecture: Construct user-friendly IA maps for products and services that simplify access and product delivery.
• Email marketing: Design high-performing email marketing campaigns that increased click-through rates (CTR) while adhering to CAN-SPAM Act and consumer data privacy regulations (GDPR).
• SEO+AEO strategy: Manage SEO/AEO strategies across various media channels, including ad campaigns, to maximize visibility.
• Brand storytelling: Develop and expand brand identity and audience connection through engaging UX content and organic online conversations on social media.
• User-centered research: Conduct UX research to identify user needs and design customized and optimal solutions.
• Content strategy: Develop and implement content strategies aligned with business goals, target audience needs, and platform best practices.
• Accessibility: Design and implement accessible content that adheres to WCAG guidelines, ensuring inclusivity for all users.
• Content governance: Establish and maintain content style guides, workflows, and governance processes to ensure consistency and quality across all platforms.
Intch is a Professional Networking App for the Future of WorkSee more people like Erica on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
327963 people
17
Executive Creative Director / Art Director / Founder @ Those Guys Are Great, Inc
24
Partnership Marketing @ DonorsChoose
17
Sr Director, Customer Support
44300 people
17
Content manager and creator
16
Founder, Senior Accountant @ Self Employed
17
Building Principal @ Monticello Central School District