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Work Background
EvonikManager BL Marketing Initiatives
Jul. 2022The Woodlands, Texas, United StatesManager BL Marketing Initiatives | Smart Materials | Catalysts | Americas
- Catalysts webpage development and maintenance
- Tradeshow assessment and management
- Marketing Communication strategy implementation in the region
- SEO optimization for Catalyst web presence
- Printed materials design and development for each product line
- Marketing strategies for each product line within the region
DFS Marketing, Inc.Marketing Director
Dec. 2019 - Jun. 2022Conroe, Texas• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns. • Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on the effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with the design team and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company
Kids Depot Learning AcademyCEO & Managing Director
Sep. 2012 - Nov. 2016Houston, TxOur goal is to prepare your child for future educational needs while providing an optimal daycare, preschool or after school care experience. We at Kids Depot Learning Academy believe that each child deserves a fair chance in life and learning. Therefore, we care for and educate each child in a fun and loving environment.
Luvbinds PhotographyFounder and CEO
Apr. 2010 - Dec. 2019United States- Prospected for clients, gave presentations, and closed sales.
- Marketed services to gain publicity and expand into market. - Offered professional photography services, including editing and productions of photographs in-house or using outsourced services, depending on the requested product(s). - Priced services according to market demand.
British American TobaccoMerchandising & Retail Communication
Sep. 2008 - Apr. 2010Monterrey, Nuevo Leon, Mexico- Administered a budget of more than $9M for the development of strategic initiatives to conceptualize/produce various new merchandising materials and redesigned existing ones. - Created regional merchandising collateral to meet each region’s unique needs. Oversaw all materials in the warehouse, including its regional distribution, using sales allocation system. - Analyzed market competition to determine future merchandising material needs. - Administered the budget. Defined various levels of clients and assigned merchandising material according to their sales and importance to the company. - Achieved successful campaigns despite significant anti-tobacco restrictions in Mexico regarding promotions on billboards and in print publications, radio, and social media. - Enabled material design for Mexico in the Tobacco Industry to extend into Latin America by collaborating with POP material design agency in Miami to design merchandising materials that were anti-tobacco law compliant but maintained a high impact image to the consumer. - Designed anti-tobacco law compliant vending/exhibiting machines that performed so well they were expanded into all of Latin America.
Tyson FoodsFoodService and QSR Product Manager
Mar. 2007 - Aug. 2008Monterey, Nuevo Leon, Mexico- Created new poultry, beef, and pork products for QSR’s foodservice/deli clients and identified/developed market penetration potential for them in Mexico. - Conducted product hedging for international accounts and their negotiations, focusing primarily on KFC as a key whole-chicken buyer to offer cost advantage over other QSR competitors in the territory. - Produced dish costing reports for various high-profile restaurants, including Applebee’s, Chili’s, Tony Roma’s, Vip’s, Tok’s, and Sanborn’s. - Increased revenues by 4% through exceptional product catalogue depuration and optimization.
Grupo Industrial LalaBrand Manager for Milk Formulas & Powder MIlk
Aug. 2005 - Mar. 2007Mexico City Area, Mexico- Devised and implemented innovative marketing / communications campaigns for Mileche's, Lala whole milk (powder), Lala Desarrollo (powdered milk formula), & Nutrileche (powdered milk). - Conducted campaign media administration activities. Oversaw brand budget establishment and maintenance. - Launched Nutrileche Low Fat, Nutrileche Lactose Free, Chocolate Nutrileche, and Chocolate Mileche as part of new product development efforts to expand market penetration. - Attained 11% sales growth and 18% SOM growth in Veracruz, Tampico, Oaxaca, and Acapulco with punctual market strategies with a brand that was becoming difficult to sell.
Grupo Industrial LalaTrade Marketing and Organized Commerce Manager
Aug. 2003 - Jul. 2005Torreon, Coahuila, Mexico- Directed the development and strengthening of the “Copa America” and “Back to School” campaigns, in addition to the launch of “Lala Glasses” and “Lala Motives,” programs/campaigns for Northern Zone. - Created and distributed the product catalogue for Northern National and Regional Organized Groceries. - Recruited more than 300 schools and 50,000 children to obtain posadas via coupon redemption with 100% redemption and 5% increase in fresh milk sales as result of developing and launching the “Posadas Lala” program. - Increased sales by 9% by executing new product introduction program within Regional Organized groceries/convenience stores as a push and promotions as a pull; personally visited grocery chain headquarters to negotiate entrance of products and offer promotions/price incentives to move products to consumers, which helped develop brand in the local market.
Grupo Globo - Mídia e ConteúdoAccount Manager
Jan. 2002 - Jan. 2003
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