Rafael Oliveira

COO & Co-Founder @3Cs Consulting

COOC-level Executive

Rafael Oliveira is the Co-Founder and COO of 3Cs Consulting, a boutique firm specializing in performance-driven transformation for retail and consumer goods businesses. With over 15 years of experience leading high-impact projects in global corporations and startups alike, Rafael has held senior positions at Adidas, Lojas Renner, Grupo Soma, and Inbrands, consistently delivering operational, financial, and economic breakthroughs. His expertise spans strategic planning, product lifecycle management, integrated supply chains, and commercial execution. At 3Cs, he leads clients through structured growth using data-led methodologies such as IBP, S&OP, and POS transformation. Rafael has driven clients to achieve double-digit sales growth, cut costs by up to 20%, and significantly increase market share in competitive markets. Rafael holds a Master’s in Economics and executive education from INCAE and Stanford. His leadership is guided by a deep understanding of business science, a hands-on approach to execution, and a personal commitment to sustainable growth.

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