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Work Background
Skeptical But Curious School (SBC)Co-Founder and Instructor
Apr. 2024BrazilOur first course: Technical Product Manager Training (former Tech for PMs).
Grupo GuanabaraDirector of Product Management
Jul. 2023 - Jul. 2024São Paulo, BrasilIn the first 6 months, we continued our continuous improvement in the 3 business units: Gipsyy Brazil,
Gipsyy Europe and Guanabara Digital. Results in the first 6 months:
- We created an accessory product that today, alone, brings in net revenue, the same as 1 month in
tickets sold for the company.
- We added 15% to the company's revenue in the first 6 months, through improvements to our
conversion funnel, which we monitored daily. 35% improvement in the one business unit, 51%
in the other and 57% in the another one.
- Our implementations in notifications, segmentations and actions in the user journey currently
contribute 11.4% of the company's revenue.
- We created the first bus travel subscription product. You pay once a month, and you can travel up to
the number of times you contracted. Today we have already reached the first hundreds of customers.
Grupo GuanabaraHead of Product (Brazil and Portugal)
Jun. 2023 - Jul. 2023São Paulo, BrazilWith Guanabara Digital, Gipsyy is one of the largest bus companies in Brazil. But upon arrival, it was
necessary to reconstruct the product field. In the first 45 days, we were able to deliver some quick wins
in revenue and product processes. This happened mainly through the implementation of a scientific bias
in decision-making. Results in the first 45 days:
- At Gipsyy Brazil, we managed to increase revenue by 6% in the app, by implementing push
notifications at certain moments during the journey.
- We increased the conversion of our Gipsyy Brazil app by 24.9% and the website by 12.6%. On
Guanabara Digital increased 16.25% on app, and the website by 25.8%
- But the most important, we create a culture of continuous experimentation, with weekly experiments
HurbHead of Product
Dec. 2022 - Jun. 2023BrazilBuilding and testing new business opportunities with 27 people (with 2 Group Product Managers, 14 Product Managers, 4 designers and 7 developers). In May 2023, after we completed 1 year since building the new verticals field, we achieved a revenue run rate of 20M, divided among 17 businesses. The businesses with the greatest representation in airline tickets and travel insurance. But with rapid growth also in vacation home rentals, travel subscriptions and OTA as a service. We created and tested fintech businesses, built a bank and a credit operation, which after 8 months were discontinued.
HurbGroup Product Manager
Jun. 2022 - Dec. 2022BrazilCo-creating the New Verticals team, hiring a lot, and launching new products with 4 PMs: - Banking (B2B and B2C) - Smart Credit (B2B) - Flight (B2C) - Risk as a service (B2C) - B2C Ancillary Products - Partner Platform (B2B)
CyberLabsSenior Technical Product Manager (APIs and Platform)
Dec. 2021 - Jun. 2022As a Senior Product Manager, i've cocriated products with three development areas (client, security and service), led researchs with our UX team, and facilitate the QA analysis before our launches. With our marketing team, facilitated the Go to Market proccess. Until right now: - Launched and made the go to market of two APIs. - Launched one MVP of a partner platform (multitenancy). - Cocriated and executed the roadmap with our technology team. - Led the iniciatives of our B2B cybersecurity products, with a Product Owner. - Interviewed candidates to join the product team. - Responsible for training and developing two Product Owners.
CyberLabsProduct Manager (Multitenancy Platform)
Oct. 2021 - Dec. 2021CyberLabs Group is the largest cybersecurity and artificial intelligence group in Latin America, with B2B and B2C operations, in Brazil and the United States. One of the group companies is PSafe which has apps with more than 300 million downloads worldwide. I was responsible for leading the construction of a B2B platform for partners, together with a large group of engineers, designers, marketing and quality assurance team.
SimplicodeCMO and Product Manager
Jan. 2021 - Oct. 2021BrazilAfter joining Colmeia Tecnologia and initial implementation of Simplicode in the first 6 months, I had progress with a product squad, which aims to solve the main problems that arise in the companies (some examples that happened: churn, community, acquisition). However, with the need to further improve the acquisition, I assumed the position of leading the company's marketing, implementing growth processes. In addition to experiments on facebook ads and google ads, we focused on structuring an organic acquisition channel, mainly on YouTube (50,000 monthly views) and Tiktok (27,000 followers). Together, we created one of the biggest free events in Brazilian programming for children, the Roblox Week. And a discord community, where students interact with teachers, with +1,000 members.
SimplicodeProduct Manager and Cofounder
Jun. 2020 - Dec. 2020BrazilSimplicode is a brazilian company with the purpose of teaching programming skills to children through online classes. To date, more than 1,000 students have gone through Simplicode. With a large presence on YouTube, 50,000 children watch the content available every month. Within the company, I was responsible for creating a product area, analyzing all points of contact between Simplicode and the final consumer. We implemented a Continuous Discovery process, in which every week 2 team members conduct interviews with users, obtaining information that helps in the development of the product. Together with the team, I managed the execution and evaluation of weekly experiments, to test different traction channels, using the product as the basis for the experiments. In Product Marketing, cocriated communication between the company and the end consumer, through paid advertisements, direct sales, emails and the entire onboarding process.
Management Consultancy GroupConsultant
Dec. 2017 - Mar. 2018Brazil- Use of Neoway software for market analysis and structuring of good markets so that the sales team could have a higher conversion rate. - Critical analysis on current commercial indicators, seeking to implement indicators that actually have a great impact within the area.
Management Consultancy GroupSales Consultant
Jul. 2017 - Dec. 2017BrazilIn 5 months as a commercial consultant, I managed to contribute to the area in numbers:
- In total, R$80,000 in sales for the Company - Grupo Gestão Consultoria.
- Sale of the best project of the year 2017, according to Concentro.
Management Consultancy GroupConsultant
May. 2017 - Jul. 2017Brazil- Market Analysis Project which consisted in finding the best places to open a store in a specific sector.
SimplicodeFounder and CEO (before M&A)
Nov. 2015 - Jun. 2020BrazilSimplifica was an education marketplace company, founded in 2015. Until 2020 taught more than 10.000 hours of classes throughout Brazil. In June 2020, after an opportunity witnessed during a pandemic, Simplicode emerged, a Simplifica initiative, which was included by the Colmeia Tecnologia group (M&A). Along the journey, i was mainly part of the product team, but also with experience in the sales and relationship part of Simplifica Educação. In 2020, an initiative called Simplicode emerged, a spinoff within Simplifica, which aims to bring programming skills to several children across Brazil. Among the activities developed, there is also the construction of a private lessons application (features such as booking / unbooking classes, availability, among others). In parallel, an administrative dashboard was created to perform real-time application updates.
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