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Work Background
PixelluSenior Growth Product Manager
Mar. 2024London Area, United KingdomIn an IC role to help expand the product offering and market potential of the Pixellu product. - Market Expansion and Competitiveness: Currently leading a 0-to-1 project to integrate a new album ordering feature into our design software, strengthening our market position, expanding appeal to new and existing users, and creating an additional revenue stream. - Identify, Develop and Execute Growth Strategy: Created a data-driven growth strategy that defines and prioritises opportunities to increase monthly recurring revenue (MRR) and lifetime value (LTV). This involved deep analysis of customer behaviour, segmentation, and market research to inform actionable hypotheses. - Scalability and Growth Levers: Identified and created a strategy for future growth levers that could increase the earning potential of the album ordering feature long term. - User Testing and Experimentation: Managed testing to optimise album ordering flows, using hypothesis-driven experimentation to boost conversion rates and create a seamless user experience that maximises engagement across key segments.
- Success Metrics and Long Term Vision: Defined short, medium and long term success metrics as well as a long term vision strategy to help the team understand and execute the growth goals for the company.
CanvaSenior Product Manager
Nov. 2021 - Oct. 2023Sydney, New South Wales, AustraliaWorking with an incredible team to help build Canva's Print business in existing and emerging markets. My role focused on:
- Product Enhancements: Led the strategy and roadmap for print growth, focusing on key product areas that could increase conversions, funnel entries, and cross-collaboration with Teams and Enterprise. - Market Expansion: Monitored and identified print trends globally, constructing and executing strategies to target new market opportunities. - Funnel Conversions: Scoped and launched A/B tests and agile experiments to optimise user engagement and significantly increase print conversions. - Print Awareness: Identified opportunities to boost print awareness and collaborated with Homepage, Marketing, and Templates teams to test in-product improvements, driving top-of-funnel traffic. - MRR and MAUs: Leveraged trends in Print monthly active users (MAUs) to implement in-app upsell opportunities, driving subscription sign-ups by capitalising on insights about user behaviours. - Defined and executed vision, strategy, goals, roadmaps and go-to-market plans for Canva Print to grow revenue, user acquisition, and retention. - Led a diverse, inclusive and proactive team with a focus on people-first leadership to support growth, wellbeing, celebration and recognition
Ardex TechnologyProduct Manager
Jun. 2019 - Nov. 2021Sydney, AustraliaPrimary duties include working closely with clients to develop product enhancements and new features, managing development teams, roadmaps and pipelines and creating opportunities for growth via digital strategy and innovation. Key Focus of the Role:
- Strategic Product Development: Led the vision and strategy as well as scoped, roadmapped and delivers the build of a Ardex's new SaaS application (web and mobile), Ardex Essentials - Innovation in Product Features: Managed the development of the world’s first mobile horse breeding module - Growth-Driven Integrations: Scoped and implemented a Xero integration for the SaaS product’s financial system
PVH Brands AustraliaMarketing Consultant
Jul. 2018 - Oct. 2018Sydney, AustraliaConsultancy work launching the E-commerce sites for Tommy Hilfiger and Calvin Klein in Australia and organising various events and activations for these brands.
William Inglis and Son LtdMarketing Project Manager
Nov. 2016 - Jun. 2018Led a $150M hotel relocation and rebranding, launching within 8 months and managing marketing, customer relations, and events to drive growth and re-establish market presence.
William Inglis and Son LtdMarketing Executive
Dec. 2015 - Nov. 2016
William Inglis and Son LtdMarketing Coordinator
Oct. 2015 - Dec. 2015
InStitchuSocial Media and Marketing Internship
May. 2014 - Nov. 2014Sydney NSW
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