Sofia Hoffmann

Regional Manager, Culture & Communities @TBWA\Worldwide

ArgentinaDigital Ads ManagerEvent Producer💸 Marketing👍 Sales & BizDevPhotographer🎥 EntertainmentCopywriterCommunity ManagerCommunications ManagerContent ManagerAccount Manager

As a Regional Manager, I oversee operations across 20 offices in 16 countries within Latin America. Beyond providing comprehensive support, my role extends to identifying and creating new opportunities either from a PR, New Business or Creative perspective. I collaborate closely with TBWA leaders in each area and market to ensure integration of strategies that drive success. I have also successfully fostered a positive and inclusive company culture across multiple marketes and co-created a Mentiring program for Woman in Leadership.

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Work Background

TBWA\WorldwideRegional Manager, Culture & Communities

Jun. 2022Gran Buenos Aires, Argentina

TBWA\WorldwideRegional Coordinator for LATAM

Oct. 2018Gran Buenos Aires, Argentina

Wunderman Buenos AiresStrategist

Oct. 2017 - Oct. 2018

TBWA Buenos AiresCultural Spotter

Nov. 2016 - Oct. 2017ChacaritaBúsqueda de tendencias y nuevos datos culturales que pueden aportar a la red. Generación de informes respecto a la información recolecatada.

TBWA Buenos AiresEjecutivo de cuentas

Jan. 2016 - Oct. 2017Greater Buenos Aires, Argentina

Sofía CaputoMarketing communication manager

Oct. 2014 - Jan. 2016MartínezEquipo de comunicación digital Sofía Caputo: - Gestionar Facebook e Instagram - Realización imágenes (#ootd, modelos...) - Scouting de influencers - Entrega de análisis digital - Envío de Newsletter - Ecommerce tienda online - Asistencia a Prensa

Reader's Digest ArgentinaAsistente Editor Pasante

Feb. 2013 - Aug. 2014Asistente de editor pasante. Revista Selecciones. Tareas desempeñadas: edición, corrección y proofreading, localización, adaptación y confección de textos. Coordinación de la revista Best You. Manejo de redes sociales.

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