Grupo ALZA & TecniSpiceGeneral Manager
Jul. 2017 - Apr. 2020GuatemalaResponsible for the P&L, plant operations, marketing, sales, finance, HR, R&D and supply chain with 11 direct reports.
• Historic turnaround of EBITDA and sales in 2018, repeating the same achievement in 2019, EBITDA +33% and sales +6.8%.
o Redesigned the B2C strategy and lead the rebuilding of a losing business into a step change in profit delivering EBITDA x13. Performed a portfolio analysis focusing on segments with growth potential and profitability, driving the mix SKUs /country. Introduced disruptive innovation by creating “Blue Oceans” and improving the Go to Market strategies.
o Accelerated the sales and profit in the B2B, in 2019 EBITDA +15% and Sales +13%. Implemented a strategic planning process with a 5 years vision identifying potential new industries and prioritizing them. Focusing on the top 10 customers in each country, I developed an innovation process to map, quantify and prioritize projects, improving the closing rate from 25% to 35%. I focused on gearing the mix towards the value-added projects and improved margin by + 350pb. • Improved cost, built margin by building a culture with passion and focused on possibilities and not barriers in order to improve speed and flexibility for customer service. At the same time, I developed a culture with hunger to improve cash flow, improving the cash cycle from 190 to 165 days, training the teams on the levers of FCF, with clear goals by month for each function and fierce tracking.