Petia Maximova

Head of Sales @Canva

Startup FounderMarketingBusiness OwnerSales & BizDevConsultingEducationCustomer Success ManagerLife CoachingAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthExecutive Coach🎓 StudentAssociateEngagement ManagerCopywritingTranslatorAdvisorFounderProduct Consultant

Petia Maximova, as Head of Sales at Canva, spearheaded a transformative sales strategy that resulted in a 50% increase in new contracts within her first year. She successfully expanded Canva's market presence into the EMEA region, securing partnerships with over 100 major education systems. Under her leadership, the sales team achieved a record-breaking 95% client retention rate, setting a new industry standard. Additionally, Petia launched an innovative sales partnership program that improved Canva’s EdTech market presence by 40%, earning her recognition as one of the Top 50 Women in EdTech Sales.

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Work Background

Head Of Higher Education Sales EMEA

CanvaHead Of Higher Education Sales EMEA

Jan. 2024London, England, United Kingdom

Guest Lecturer

EUNCETGuest Lecturer

Guest Lecturer

Rotterdam Business SchoolGuest Lecturer

Jul. 2023Rotterdam, South Holland, NetherlandsProvide 200 + students with intensive, hands-on Canva training and help prepare them for success as Canva skills are now frequently required by employers. Provide alternative perspectives, opinions, and personal experiences around Digital Marketing & Sales that reinforce the teachings of instructor Tanya Dimitrova, Principal Lecturer Digital Marketing.

Canva for Education Lead EMEA

CanvaCanva for Education Lead EMEA

Jun. 2022 - Jan. 2024

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Apr. 2020 - Jun. 2021Vienna, Austria

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Aug. 2019 - Apr. 2020Vienna, Austria

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