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Work Background
Lulu and GeorgiaCopywriter
Jan. 2021 - Nov. 2022Remote● Produced and edited customer-facing copy for all brand channels while maintaining and elevating the brand voice and overseeing a two-fold increase in deliverables.
● Partnered with the Creative Director, Sr. Manager of Content, and Manager of Digital Content on creative strategy for blog outlines, styling tips, decor trends, interview questions, and video scripts.
● Collaborated with the SEO Manager and Buying teams on all product naming and copy.
● Created copy decks for campaigns, keeping messaging consistent yet nuanced across channels.
● Notable campaigns: Sarah Sherman Samuel 2022 collection, Jake Arnold Rugs, Sense of Home, Malene Barnett Kindred Collection, Élan Byrd Rugs + Pillows, Nina Freudenberger Rugs
Freelance (Self employed)E-Commerce Copywriter and Copyeditor
Apr. 2019Remote● Partnering with retail brands and boutique creative agencies to launch or update their digital media assets by writing research- and SEO-driven site, blog, and product description copy.
● Proofreading catalogs, in-store signage, and other print assets for brands, all on tight timelines.
● Notable web content writing projects: Lulu and Georgia, West Elm, J. Press, Clearer Collective creative studio (for the WSI Sustainability site), UNTUCKit, Vineyard Vines, Malene Barnett, dalci (a gut-healthy dessert brand).
West ElmCopyeditor
Oct. 2012 - Apr. 2019Brooklyn, New York, United StatesAssociate Manager, Copyediting JULY 2017 – APRIL 2019
● Responsible for accurate and consistent brand voice and messaging across all customer-facing channels—print, digital, product packaging, signage, and new business assets.
● Helped to grow the proofing team, first supervising the Editorial Coordinator and then managing the Junior Proofreader.
● Contributed to editorial team needs, including product naming and copy, and owned style guides.
Proofreader MARCH 2015 – JULY 2017
● Final proofing approval for all customer-facing assets across all channels—both print and digital.
● Served as a liaison to the legal department, for naming and brand trademarks.
Product Information Coordinator APRIL 2013 – FEBRUARY 2015
● Supported the brand’s product information needs by managing the collection and dissemination of PI and serving as the liaison between the editorial, merchandising, design, and sourcing teams.
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