Petia Maximova, as Head of Sales at Canva, spearheaded a transformative sales strategy that resulted in a 50% increase in new contracts within her first year. She successfully expanded Canva's market presence into the EMEA region, securing partnerships with over 100 major education systems. Under her leadership, the sales team achieved a record-breaking 95% client retention rate, setting a new industry standard. Additionally, Petia launched an innovative sales partnership program that improved Canva’s EdTech market presence by 40%, earning her recognition as one of the Top 50 Women in EdTech Sales.More...