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Work Background
OverplayHead of User Experience
Oct. 2022New York, United States• Manage task deliveries for a team of designers, researchers, animators, sound designers. • CEO and COO collaboration on Design team growth. • Research and analytics questioning, validating constantly the ROI of the UX team. • Strategic planning sessions, evaluating performance, deliveries and expansion plans.
Phocas SoftwareSenior Product Designer
Aug. 2020 - Sep. 2022Christchurch, Canterbury, New ZealandWorking in close collaboration with the PM's and VP of Design on design challenges: • Design OPS: Structured the foundation for collaboration between design and development teams. • Experimental: Design of the interdisciplinary agile framework, facilitating and streamlining the design-dev collaboration process and the implementation of the structure for the Atomic design system. • Design Thinking workshops: Aiming to explore and define the overall view of the problem that is being undertaken. • User Research execution: Gaining mostly qualitative insights on mental models, desired features, and customer user pain points. • Usability testing sessions: frequently interviewed customers about their approach to the product through interactive Figma prototypes. • User Personas: Accurate representation based on the real information from users for different roles and journeys. • User Journey Maps: Identifying pain points and behavioral changes in the user flow. • Design System foundation: Ground structure for sustainable UI libraries including fast scalation capabilities for desktop and mobile devices.
QotientUser Experience Lead
Sep. 2019 - Aug. 2020Auckland, New ZealandWorking in close collaboration with the CTO, PM and COO on scalable assignments and challenges: • UX Strategy formulation: Including but not limited to design methodologies, problem exploration, User Research, Usability Testing, solution iteration cycle. • Experimental Design: Research and formalization of strategies for adoption-growth of the process on scalable assignments. • Design Thinking workshops: Aiming to explore and define the overall view of the problem that is being undertaken. • User Research execution: Gaining mostly qualitative insights on mental models, desired features and user pain points. • User Personas: Accurate representation based on the real information from users for different roles and journeys. • User Journey Maps: Identifying pain points and behavioural changes on user flows. • Usability Testing implementation: Gathering mostly quantitative information on interaction patterns, UI concepts and tasks accomplishment. • Design System foundation: Ground structure for sustainable UI libraries including fast scalation capabilities for desktop and mobile devices.
VisaSenior UX Designer
Oct. 2018 - Sep. 2019Auckland, New ZealandMy approach to every design challenge includes but is not limited to: • Generation of spaces for learning and collaboration alongside different teams, exploring and defining an overall view of the problem that is being undertaken. • Creation of documentation and scripts containing meaningful questions, framing hypothesis and assumptions to validate during the design process. • Implementation of user learning and usability testing sessions, aimed to gain data on industry insights, mental models, interaction patterns and user flows. • Research and formalization of strategies for adoption-growth of the experimental design process on scalable assignments.
ProcessMakerProduct Designer
Oct. 2015 - Oct. 2018Greater New York City AreaUser Experience: Implementing the DOE (Design of Experiments) methodology based on empathic design, I created an environment for better understanding of users interactions with the product, validating assumptions and hypotheses through user learning sessions, rapid prototyping and usability testing. User Interface: Planning and executing; visual hierarchy, Interaction patterns, user flows, meaningful transitions among other important elements when assisting a brand to develop their visual code and brand identity.
o2o InteractiveSenior designer UX/UI
Mar. 2013 - Feb. 2015Greater Denver AreaUX/UI consultant for products on devices like tablets, mobile phones, and desktop computers.
UX research - UI design and front-end technologies for projects in different countries such as USA, New Zealand, Brazil and Colombia.
Yellow New ZealandPrototype and trial manager
Jul. 2012 - Feb. 2013Auckland, New ZealandInnovation, problem exploration, design & ideation workshops facilitation.
Yellow New ZealandLead Web Designer
Jan. 2012 - Jun. 2012AucklandUsability and UX for mobile applications and websites. Web based applications UX, design and front end development.
Web responsive designs.
Mobile design and development with CSS3 Media Queries.
Graceful Degradation & Progressive Enhancement.
Gopher DirectoryFrontend Developer
Mar. 2011 - Dec. 2011Auckland, New ZealandUsability, user Interface design for internal applications Web based applications front end development
Web responsive designs
Mobile design and development with CSS3 Media Queries
Graceful Degradation & Progressive Enhancement
FreelancerWeb Designer & Developer
Sep. 2010 - Feb. 2011Auckland- Meet with clients to define aesthetic (thematic specs, colors, font types, media elements, images, etc.) and functional specifications (databases, registration, online payment processing, etc.).
- Analyze client’s business objectives and directions for the web in terms of product positioning, branding, target audience or markets and web traffic generation.
- Present project timeline and secure client approval and sign off for milestone delivery and payment schedules.
- Create initial Photoshop web look for client approval.
- Create web prototype for uploading to a temporary DNS for approval.
- Upload final website design.
Zestmedia LtdWeb Designer & Developer
Aug. 2008 - Sep. 2010Auckland, New ZealandWeb design and front end development
Project planning Design team leader
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