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Work Background
Mad RabbitBrand Manager-Sales and Marketing
Jul. 2023United States➤ Drives short and long-terms strategies for North America retail channels-Walmart, Target, Amazon, and The Exchange ➤ Builds best in class partnerships with retail partners to effectively maximize working relationships and deliver on sales goals
➤ Build strong and effective relationships with internal teams to bring to life 360 marketing strategies and activations
➤ Works closely with the retailer’s dot com team to build strategic digital and merchandising strategies
➤ Advocates for brand presence and awareness through effective story telling and selling products ➤ Manages channel assortments to maximize productivity and minimize inventory liability
➤ Partners with cross functional teams on content creation strategy for new launches and core products, including images, videos and educational content
➤ Drives in-store visual merchandising by channel, optimizing sales performance while balancing brand vision, client experience and budget
➤Manages all brand and experiential event strategy, contracts, planning, and execution
Huda BeautySenior Director of Retail Sales & Marketing, and Events-The Americas, and APAC
Sep. 2019 - Apr. 2023Los Angeles, California, United States➤ Managing 3 brands for the Americas and APAC regions in Make-Up, Fragrance, and Skincare product lines.
➤ Providing educational copy for omnichannel marketing as well as product page copy on retailer and DTC sites.
➤ Managing division and project budgets as well as overseeing and analyzing monthly/quarterly P&L statements.
➤ Working closely with influencers by building relationships, providing product training, and planning influencer events.
➤ Providing project management for brand marketing activation buildouts, video shoots/editing/production, and campaign photography.
➤ Creating, writing, and producing global educational product strategy and content as well as developing video scripts.
➤ Partnering and collaborating with global product development, marketing, digital, sales, and social media teams.
➤ Creating and executing trade marketing strategy for omni-channel retail and collaborating/managing visual merchandising.
➤ Building, training, coaching, and developing sales and education teams to support product and brand positioning.
➤ Serving as the primary point person for corporate, experiential, and retailer event planning, logistics, and execution.
Self-employedConsultant, North America Sales and Education
Feb. 2019 - Aug. 2019Los Angeles, California, United States➤ Led programs for people development including building, training, coaching, and developing sales and education teams.
➤ Served as the primary connection between field teams and the corporate office and ensuring proactive communication.
➤ Contributed as a key partner for education through curriculum development and building multi-retailer relationships.
➤ Liaised and facilitated corporate and field event planning and execution as well as served as the main point person.
➤ Managed the process of developing and executing activations as well as generated retail social media engagement.
TATCHADirector, North America Sales and Education
Jul. 2016 - Jan. 2019➤ Grew sales 4x in 2 years from 2016 to 2018 while leading retail merchandising and event planning/execution.
➤ Assisted in global expansion to Southeast Asia and Australia and built retailer and decision maker relationships.
➤ Coached and mentored Enterprise Account Executives in the achievement of each territory's sales quotas.
➤ Developed effective pricing and margin sustainability, client relationship management, and lead generation.
➤ Contributed to the acquisition, development, training, and retention of productive and successful sales talent.
➤ Developed and executed on revenue plans and worked with sales leadership to develop strategic sales activities.
➤ Drove strategic and tactical planning, go-to-market strategy formulation, and budgeting for assigned functions.
➤ Fostered a synergistic and transparent working cadence with the sales team, customer service, and operations.
➤ Interacted regularly with the global operational and delivery portions of the business as a strategic leader and partner.
Tarte CosmeticsAccount Executive
Jan. 2013 - Jul. 2016Greater Los Angeles, California, United States➤ Drove results in sales and education in multiple doors at multiple retailers across the Greater Los Angeles region.
➤ Effectively trained and educated store teams to ensure a strong and growing level of product knowledge and artistry.
➤ Built lasting relationships while partnering with Sephora, Ulta, and Macy's to maximize and increase product sales.
➤ Planned, presented, and executed regional training and events with retail partners to increase brand awareness and sales.
➤ Trained, coached, and developed the artistry team and ensure the brand is maintained to visual and marketing standards.
➤ Managed the monthly budget for artistry as well as sales support and reviewed and approved team expense reports.
➤ Aligned with regional inside sales team along with channel and alliance partners while being active in leading activities.
Various CompaniesPrevious Work History
Jan. 2002 - Dec. 2013➤ Training Store Director – Sephora, Burlingame/Los Angeles/Northridge, CA – 2007 to 2013
➤ Brand Service Leader – Express Limited Brands, Stockton, CA – 2005 to 2006
➤ Visual Merchandising: Modern Woman's and Men's Stylist – Nordstrom, Pleasanton and Los Angeles, CA – 2002 to 2004
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