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Work Background

Fora TravelCertified Travel Advisor

Feb. 2024Sarasota, Florida, United StatesI design travel experiences that feel intentional, transformative, and wildly human because “luxury” isn’t about thread count. It’s about context, culture, and care. As a Certified Travel Advisor with FORA, the modern travel agency, I specialize in building thoughtful, sustainability-first itineraries that deliver beauty without extraction. From private safaris and immersive culinary tours to slow journeys through Morocco or a hidden Paris excursion, my focus is on experiences that are luxurious, ethical, and rooted in respect. Plan bespoke trips with a strong sustainability lens; prioritizing local economies, regenerative practices, and hospitality that serves everyone in the value chain. Advise travelers who crave meaning, not mass-market tours; who want spontaneity without chaos, and connection without the colonial hangover. Vet vendors, accommodations, and excursions for ethical alignment and aesthetics. Educate clients on how to travel deeper, slower, and more responsibly without sacrificing wonder (or excellent wine). Advocate for underrepresented voices in the travel space and collaborate with hotels and tour operators to help raise their standards from performative to powerful.

Orlando WeeklyContributing Writer

Mar. 2017 - Sep. 2021Orlando, Florida, United StatesI write about the people, places, weirdness, and wonder that make Orlando more than just a mouse-themed mirage. As a native, I bring the kind of insider insight you can’t Google and the storytelling chops to make you care about a bar you've never been to and a chef you’ve never heard of—yet. Regular contributor to a legacy alt-weekly with a massive local and digital footprint (aka: yes, people actually read it). Craft stories that blend culture, curiosity, and a healthy dose of local attitude. Specialize in pieces that reflect the vibrant, chaotic, deliciously diverse reality of Central Florida—not just the tourist brochure version. Proud to be one of the voices helping keep Orlando weird, wonderful, and well-documented.

Bungalower MediaSocial Media Content Creator

Dec. 2016 - Sep. 2019Orlando, Florida, United StatesAt Bungalower, I created content for the curious and plugged-in Orlandoan—the kind of stuff that makes locals say, “Wait, that’s happening here?” Covered quirky news, neighborhood happenings, hidden gems, and the occasional city drama with a sharp eye and a strong espresso. Specialized in capturing the pulse of the city before it hits mainstream radar—think of me as your cultural early warning system. Combined deep local knowledge with storytelling that didn’t bore people to death. Brought energy, authenticity, and just enough irreverence to keep readers coming back (and occasionally DMing me like we were friends). Whether it was a tiny art pop-up or a zoning battle masquerading as a wine tasting, I made it compelling—and sometimes even funny on purpose.

University of Central FloridaSocial Media Manager

Dec. 2015 - Apr. 2018Orlando, Florida, United StatesI was UCF’s first-ever social media manager—yes, first—tasked with turning an abstract idea for a position into a high-impact communications machine for one of the largest universities in the U.S. Built the university’s social media presence from the ground up (translation: no roadmap, no team, just vibes and a ridiculous amount of coffee). Launched innovative campaigns that made UCF’s digital voice smart, human, and actually worth following. Led real-time event coverage and crisis communications—including FEMA-coordinated messaging during hurricanes—because apparently I like a challenge. Created and managed a full-blown social media internship program (on a micro-budget), giving students real-world digital experience before “content creator” was a job title on LinkedIn. Built a social media team of three, set clear goals, used analytics like a boss, and made sure everything aligned with the university’s brand—even when the brand was evolving every 10 minutes. Managed the social budget like a pro, invested in the right tools, and sourced compelling stories from across a community of 60,000+ students. Basically, if UCF ever trended on Twitter (for the right reasons), there’s a 98% chance I was behind it.

Rollins CollegeSocial Media Manager

Jun. 2013 - Dec. 2015Winter Park, FLAs Rollins College’s first social media manager, I built the school’s digital voice from scratch—balancing prestige with personality, and making sure the liberal arts didn’t get lost in the algorithm. Created and executed the college’s first comprehensive social media strategy to boost visibility, engagement, and brand alignment across platforms. Coordinated real-time coverage for everything from campus events to unexpected crises, because academia loves a surprise. Spearheaded creative campaigns that showcased Rollins’ academic brilliance, quirky charm, and picturesque everything—without sounding like a college brochure. Led social media trainings for staff, faculty, and yes, even board members and senior leadership (because no one is born knowing how to live-tweet a trustees meeting). Built measurable goals tied to actual outcomes, used analytics to prove we were more than “just posting,” and optimized our toolkit without blowing the budget. Functioned as strategist, storyteller, diplomat, and unofficial emoji consultant for the entire institution. The vibe? Part brand guardian, part digital therapist, part content wizard.

CarrotNewYorkSocial Media Manager

Feb. 2011 - Dec. 2011New York, New York, United StatesAt CarrotNewYork, a leading education marketing firm, I developed social media strategies that connected big brands with young minds—and not in a “let’s throw a cartoon mascot on it and hope” kind of way. Created and executed national campaigns for clients like Colgate, the USDA, U.S. Forestry Service, and Consumer Reports, transforming their educational goals into scroll-stopping content that teachers actually wanted to use. Specialized in crafting curriculum-aligned, age-appropriate content for K–12 audiences that was both brand-savvy and classroom-friendly. Led strategic planning and campaign rollout, translating massive goals into real engagement across social platforms. Balanced stakeholder expectations like a pro—keeping educators, government agencies, and corporate clients aligned (and occasionally impressed). Collaborated with creative, editorial, and curriculum teams to ensure messaging hit the sweet spot between learning outcomes and brand voice. In short: I made big-brand educational content cool enough to not get ignored by 12-year-olds or school districts.

Wolff OlinsSocial Media Manager

Jul. 2010 - Nov. 2010New York, New York, United StatesAs Wolff Olins’ first social media lead, I built the foundation for the global brand’s digital voice—connecting its visionary design work in NYC, London, and Dubai to audiences who actually care about branding beyond fonts and buzzwords. Defined and launched the firm’s social media strategy from scratch, back when “just get an intern to do it” was still the industry standard. Translated complex brand work into compelling, scroll-worthy content that reflected the firm’s philosophy, creativity, and culture without dumbing it down. Collaborated across disciplines—design, strategy, marketing, execs—to create a unified online presence with substance and style. Trained internal teams (including C-suite folks) on how to use social media with intention, fluency, and something resembling joy. Set up long-term systems and structures that have shaped the firm’s ongoing approach to digital storytelling and thought leadership. Basically: I gave a global design powerhouse its online voice—and made sure it didn’t sound like everyone else.

Rebranded Media LLCDigital Marketing Director

Oct. 2009 - Jan. 2024Sarasota, Florida, United States2009–2024 (RIP, but in a fabulous way) I built Rebranded Media from the ground up with a laptop, a vision, and just enough caffeine to qualify as a controlled substance. For over ten years, we helped brands—especially in travel, hospitality, arts, and education—stop shouting into the void and start connecting with actual humans online. Led content strategy, digital storytelling, brand voice development, and the occasional panic-fueled website rescue. Focused on bespoke training and real talk—no smoke, no mirrors, no “cringe” campaigns. Blended tech fluency with hand-crafted attention because automation without authenticity is basically spam. Proud to say we didn’t just “optimize engagement metrics”—we kept small businesses alive, thriving, and actually excited about their online presence. “Rebranded Media rescued and revived the online presence of our business. Because of what I learned from our one-on-one training sessions, our business has survived, and we are interacting daily with past and present clients.” — C. Butler (aka someone who actually enjoyed marketing for once) Rebranded Media is now retired, but its spirit lives on every time I see a brand dare to sound like a real person.

Sarasota Main Street Realty LLCLuxury Real Estate Marketing Assistant

Feb. 2008 - Feb. 2009Sarasota, Florida, United StatesPeak Gulf Coast glam, pre-Instagram At a premier high-rise development on Sarasota’s Main Street, I handled marketing for a luxury condominium designed for discerning buyers who wanted more than a view—they wanted bragging rights. Managed the official website and digital presence for the development, showcasing upscale materials, bespoke features, and the kind of finishes that make interior designers weep with joy. Created refined print and digital collateral that balanced architectural detail with aspirational storytelling—because yes, quartz countertops deserve poetry. Provided personalized property tours and progress updates for prospective buyers, many of whom treated the concept of "waiting for construction" like a character flaw. Acted as a liaison between the developer and upper-tier clientele, keeping communication smooth, professional, and just luxe enough to match the marble lobby. Was basically the face of the project before the front desk was even installed—delivering elegance, accuracy, and a flawless property folder every time. I didn’t just sell condos. I sold lifestyle before “live/work/play” was a buzzword on every city planner’s whiteboard.

Michael Saunders & CompanyLuxury Real Estate Marketing Assistant

May. 2007 - Feb. 2008Sarasota, Florida, United StatesLong before social media redefined how luxury homes are sold, I was already doing the work—curating experiences, building brand identity, and treating every $2M+ listing like it belonged on the cover of Architectural Digest. Spoiler: some of them did. Crafted sophisticated, bespoke marketing campaigns for high-end residential properties, from ad copy to placement in exclusive print and lifestyle publications. Designed and maintained a polished, custom real estate website—back when websites were hand-built and not just drag-and-drop digital brochures. Elevated the showing experience to something closer to private art viewings—handling staging, ambiance, and high-stakes client interactions with finesse. Acted as a personal concierge for high-net-worth buyers and sellers, offering white-glove service and anticipatory support throughout the entire transaction. Essentially operated as a one-person luxury marketing agency... before “luxury marketing agency” was a LinkedIn job title. Let’s just say I was marketing luxury lifestyle before it had a hashtag.

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