M. Holland CompanyGlobal CRM Product Owner
May. 2023 - Apr. 2024Owned all aspects of the Salesforce Platform, ensuring its technical excellence, integrity, security, and performance. Served as Subject Matter Expert, providing strategic vision for enhancing the new implementation, and oversaw all day-to-day operations of the Salesforce engineering team. Leading initiatives to integrate Salesforce with other enterprise systems and to consolidate and optimize business processes across teams. - Developed role-based user persona experiences, increasing user adoption. - Redesigned data architecture to improve scalability and meet security and compliance requirements.
- Orchestrated the optimization of Quote and Opportunity user experience. - Standardized and automated multiple manual and inconsistent processes, advancing reportability and fortifying accountability measures.