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Work Background
AB InBevDigital Product Manager Middle Americas
May. 2024 - Apr. 2025Bogotá, Capital District, ColombiaLed digital marketing initiatives across 11 countries, achieving over 1 million leads with a cost per acquisition under $4. Implemented strategic efficiencies in production, saving the company over $700K through optimized team models, procurement processes, and reusable assets. Managed a team of 7 Product Owners overseeing 40+ brand platforms, with a leadership satisfaction score of 3.96 out of 4 in the latest internal evaluation. Provided strategic counsel to VPs and Country Heads on omnichannel campaigns and delivery models.
AB InBevHead of Data Product
Jun. 2023 - May. 2024GlobalEnsured data integrity with 90%+ confidence in KPI data across four global platforms. Spearheaded a global data migration initiative across 11 countries, maintaining consistency and reliability. Led a team of two in Brazil, fostering leadership development in Portuguese. Managed data architecture utilizing tools such as Braze, Appsflyer, Segment, Snowflake, and Power BI.
AB InBevHead of product - Growth DTC
Sep. 2022 - Jul. 2023Bogotá, Distrito Capital, ColombiaAs the head of strategic planning and development backlog at TaDa Global, I am responsible for ensuring that our product team stays on track and delivers top-notch results. In addition, I work closely with our global and local teams to develop growth strategies that will drive our business forward. With my extensive experience and expertise in this field, you can trust that your company is in good hands.
AB InBevDigital products Manager Colombia
Feb. 2022 - Sep. 2022Bogotá, Distrito Capital, ColombiaDirected digital execution for over 15 brands, including the “Tapit” loyalty program. Structured delivery teams and improved cost-efficiency models, effectively managing OPEX and CAPEX budgets. Collaborated with national and global stakeholders for successful marketing campaigns.
Anheuser-Busch InBevManager Digital Products For Marketing
Dec. 2019 - Mar. 2022Bogotá, Distrito Capital, ColombiaLed a 50-person cross-functional team encompassing UX, Development, and Analytics. Achieved a 30% cost reduction through hybrid resourcing models. Drove campaign execution across 60+ brands in 11 countries.
Anheuser-Busch InBevUX Lead
Jun. 2018 - Dec. 2019Bogotá D.C., ColombiaOversaw a team of 10 designers managing UX for 40 brands in 10 countries. Directed UX strategy, research, and testing aligned with business goals
AB InBevUX Specialist Senior - Africa Zone
May. 2018 - Jun. 2018Bogotá D.C., ColombiaI was responsible for the research, ideation, and design of digital products for various brands across 9 countries in the African zone. As part of my work, I had the opportunity to travel to South Africa and conduct research sessions with users of the main brands to design a long-term digital product strategy.
AB InBevUX Especialist
Mar. 2017 - Apr. 2018I was responsible for the research, ideation, and design of digital products for brands in Colombia, Peru, and Ecuador. As part of my role, I had the opportunity to travel to Guayaquil and Lima to conduct research sessions with users of the main brands. This helped us to design a long-term digital products strategy.
URpinUX Designer
Jan. 2017 - Mar. 2017Bogotá D.C., Colombia
Activa Marketing CommunicationDiseñador de interacciones
Aug. 2015 - Jan. 2017As the head of research, ideation, and design for digital products, I had the privilege of working with some of the agency's top clients across a range of industries - from banking to government institutions, mobile enterprises, and food companies.
El Tiempo Casa EditorialDiseñador de interacción
May. 2014 - Jul. 2015Sesiones con usuarios y pruebas, prototipado y Arquitectura de Información.
Casa Editorial El TiempoCopy Creativo
May. 2012 - May. 2014Diseño centrado en el usuario y copy campañas de mercadeo en autopauta
ABC HerrajesPublicista
Mar. 2010 - Jun. 2010Publicista/Diseñador de piezas para marketing web
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