With over a decade of experience spearheading digital transformation across Latin America and global markets, I specialize in aligning technology, product development, and data strategies to drive business growth.
At AB InBev, I led digital product marketing initiatives across 10 countries and managed over 40 brand platforms, achieving significant milestones:
Generated over 1 million leads with a cost per acquisition under $4.
Implemented production efficiencies saving over $700K.
Ensured 90%+ accuracy in KPIs across global platforms.
My expertise spans from UX and design leadership to global product and growth management, enabling me to connect user needs with business outcomes effectively. I thrive in fast-paced environments, leading cross-functional teams to deliver innovative solutions.
Core Competencies:
Digital Product Strategy (Apps, Websites, CRM)
Data Architecture & Analytics (Braze, Segment, Snowflake, AppsFlyer, Power BI)
Performance Marketing & Growth Hacking
Agile Leadership & Cross-Functional Team Management
A/B Testing & Experimentation
I'm passionate about building the future of digital products and transforming marketing operations through smart technology. Let's connect to explore opportunities for innovation and growth.More...