Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Vault Mortgage CorporationDirector of Marketing
Jan. 2021 - May. 2023Toronto, Ontario, Canada• Managed all aspects of B2B marketing, branding and sales strategy for partner brokerages and mortgage division in Canada via direct mail and CPC channels
• Oversaw content creation for social media, print and video.
• Oversaw monthly client newsletters for Vault’s partner brokers
• Launched public facing B2C VaultPay
• Worked with leasing companies to grow their customer base and pass-through deals for Vault
Pecker NectarFounder
Dec. 2020Toronto, Ontario, CanadaWe created Pecker Nectar™ a men's sexual health supplement to help offset the effects of our modern dietary habits, and it has been shown to create a milder and more pleasant taste. If you think the topic seems off-putting, people used to balk at mouthwash and deodorant too. UPDATE: Due to post-Covid ingredient, warehousing cost and tax increases, and lingering threat of Tariffs, we have decided to shutter Pecker Nectar for the foreseeable future.
Great Guitar Builders Resource GroupFounder
Jan. 2020Greater Toronto Area, CanadaFounded in January 2020, this Global Facebook Group has grown to more than 5000 members, who as luthiers all actively share information about guitars building, finishing, parts and accessories. This vibrant community continues to grow, and as of December 2020 is now involved in the Facebook Marketing Partner Program.
BrightPath Early Learning & Child CareDirector of Marketing & Communications, North America
Jan. 2020 - Nov. 2020Toronto, Canada Area
Red Camel Racing Inc.Distributor
Feb. 2018 - Jan. 2020OntarioMy son started karting. Then he got the bright idea to start a race team. As a marketing guru of sorts, I wanted to make sure the team presented professionally, and served their donating sponsors well, so when I saw how expensive race suits could be, I formed an alignment to cloth our team, and to offer other families struggling with the cost of racing a break on suits and other race garments. It's my way of giving back to an industry I love rather than being a for profit play. Plus it's fun to design custom race wear!
Penguin BasementsMarketing
Oct. 2016 - Sep. 2023Toronto, Cambridge, Ottawa• Managed all aspects of marketing, branding and sales strategy
• Doubled sales in first year, achieved 18% growth in second year despite a market decline
• Refined logo and branding, and created a new brand standards guide
• Implemented new sales strategies utilizing both software and support material
• Earned HomeStars and Consumer’s choice awards
• Developed new website and subsidiary brands and business lines
• Created content for social media, broadcast, print and video
• Expanded the company into new markets
• Remain an active business & Marketing consultant on retainer
• Achieved Charter Marketer status with the Canadian Marketing Association
Caju Multimedia Inc.Growth Consultant
Aug. 2015 - Feb. 2020OakvilleWith no desire to have my own agency again, I am able to keep my foot in the industry door, thanks to Eric allowing me to seed him with my unsolicited opinions. I remain passionate about advertising, marketing and business growth and I enjoy the opportunities my association with Caju present. And he and his clients might just benefit from it as well.
Brand & StoryFounder
Feb. 2014OakvilleBrand & Story was initially founded after my departure from MR.G, at which time I undertook branding and strategic work for a couple of ad agencies, and a few clients in the media, motorsports and cosmetics sector. Beginning April 1, 2023 Brand & Story operates as a Fractional CMO, and a client conduit to a full-service ad agency’s resources. We currently specialize in start-ups, leasing & finance, home renovations and the development of retail brands for market. • Worked with US-based clients such as Saba & Aeroxchange in a creative and strategic role
• Named products and features for Canon products to be rolled out globally.
• Helped develop, name and position new housing developments for Geranium Homes
• Provided consulting and creative services on a limited basis for agencies and clients alike under the Brand & Story identity.
• Developed websites for Goodwood Kartways, Mayo & Associate, Tandem Financial, PC/FX and others.
• Developed a new product brand for NTG Clarity to be rolled-out in the Middle East. • Increased e-mail open rates over 400% for Stonemill Realty Inc.
• Developed business plans for start-ups and increased a retail client’s sales by 13%
• Ongoing consulting work with Vault Credit’s Leasing Partners and Penguin Basements
• Market Planning and Execution for RenoDuck Home Renovations
Ruffins Pet CentreOwner
Feb. 2014 - Jan. 2019HamiltonUnable to "compete" with my former partners due to a drawn out legal tussle, I turned to running a family business to stay occupied. I mean, who doesn't love pets?
Morgan Ramsay. Glowienka Inc. (aka MR.G)President, Managing Partner
Nov. 2008 - Feb. 2014Toronto, Canada AreaOriginally formed as a media neutral creative boutique under the name Soda & Tonic, the company enjoyed 30%+ year over year growth from it's start in the midst of a recession thanks to a focus on marketing strategy and execution, until its rebranding as Morgan Ramsay. Glowienka Inc. (aka MR.G) in 2013. • Name change from Soda & Tonic to MR.G in 2013
• Grew agency billings 30% year-over-year
• Also grew BSH Home Appliances business 30% year-over-year with campaigns for Gaggenau, Thermador and Bosch brands
• Developed an award-winning awareness campaign for FASWorld Canada
• Developed a TV spot for Bosch Home Appliances that was picked up globally
• Developed internal communication strategy for McDonalds
AreaCreative Director
Feb. 2006 - Mar. 2009Toronto, Canada AreaEngaged as a long-term consultant and acting Creative Director who primarily managed the Home Builder/Developer portfolio for Area. I also worked with Sharp, HP, Rogers, and on new business pitches.
Self-EmployedBrand Strategy and Communications Consultant
Jan. 2002 - Dec. 2008Toronto, Canada AreaWith the demise of ICE, I was asked to continue working with some of my US-based clients such as Saba & Aeroxchange. I oversaw a full range of advertising, branding and marketing services for these clients while acquiring new business from Harvest House furniture, DOT Patio & Home, Geranium Homes, Purolator, Bell, Rogers, CIMSoft, Canon USA, the Travel Industry of Ontario, AOL.ca, ILOG and Lightronics. I also took on private label contract work for agencies such as Area Communications, Liquid and Cube:Asylum.
I.C.E. Integrated Communications and EntertainmentCreative Director
Jan. 2001 - Dec. 2001Toronto, Canada AreaICE was a unique full-service marketing communications firm providing the complete media integration of advertising, design and event management. In late 2001, thanks to the troubled client Nortel, ICE filed for bankruptcy and closed. While at ICE, I managed strategic and multimedia creative direction for clients such as Aeroxchange, FedEx, ILOG, OpenText, Saba, Canadian Tire and BMW Canada while managing a creative staff of 20+.
BrandEraDirector of Marketing
Jan. 1999 - Dec. 2001Toronto, New York, London.I Joined BrandEra (Then Warp10 Technologies) as a brand manager for the newly acquired portfolios.com, and within 3 months had increased Portfolios membership significantly enough to be made Director of Marketing for the whole company. In that role I participated in the re-branding of the company and in several strategic acquisitions including that of the Black Book Creative Directories in NYC. while managing an international staff of 20+.
Portfolios.comDirector of Marketing
Jan. 1999 - Dec. 2001
Big Black HatPartner, Creative Director
Jan. 1993 - Dec. 1999Toronto, London, DusseldorfBBH was founded by myself and two partners to become an award-winning hot shop that created many stars still working in the industry today. Acclaimed accounts included The Adelaide Fitness Club, Cotton Ginny, Toronto Star, Eye Magazine, McClelland & Stewart, Vision TV, SIR Corp, Oliver & Bonacini, BCE, Bell Sympatico and Sun Media for which we created and launched the canoe.ca brand. Additionally I managed a full range of “private label” creative and strategic work for ad agencies such as Saatchi & Saatchi, Cossette, BBDO and JWT on blue-chip clients such as Coca-Cola, Toyota and Kraft.
Self-EmployedFreelance Art Director
Jan. 1992 - Dec. 1992Toronto, Canada AreaClients included DDB Needham, Chita/Day/Mojo, Geoffrey B. Roche and Partners, and The Watt Group. Design, branding and advertising work was completed for clients like Volkswagen, Miles Pharmaceuticals, Royal Ontario Museum, Royal Bank, TD Bank. Branded products were also created for Cott Corporation, President's Choice and Nabisco.
Chiat/Day/MojoArt Director/Studio Designer
Jan. 1990 - Dec. 1992Toronto, Canada AreaMultimedia creative and production for accounts such a Canadian Airlines which launched under a refreshed and repositioned brand, as well as Metro Toronto Zoo, Toshiba and Nissan Motor Corporation.
Gee & Gee AdvertisingArt Director
Jan. 1988 - Dec. 1990Toronto, Canada AreaAccounts included Cashway Lumber, Brita Water Systems, Dylex Clothing, Porsche Dealers and the National Bank.
Creative Pages Inc.Designer
Dec. 1986 - May. 1988North YorkA fantastic job with an international client list, it was here that I developed my design and copywriting skills.
Willie's Quick PrintTypesetter/Designer
Feb. 1986 - Dec. 1986MississaugaLearned about typesetting and print production. Also developed my design skills and started to broaden my portfolio.
DMB&BMedia Planner & Buyer
May. 1985 - Dec. 1985TorontoAs my first job in the ad industry, and thanks to a perfect score on the entry test, I was responsible for planning and buying on national accounts in broadcast and print. I learned a lot in a short time, realizing I wanted to help create effective work, not just place it.
Lawn RangersLicensed Operator/Partner
Sep. 1982 - Sep. 1985GuelphLicensed operator of a full-service lawn care franchise in Guelph Ontario. Business was sold as partners and I wanted to pursue other career directions. I fell in love with sales and marketing during this time, and implemented many new approaches our competitors took years to follow.
Intch is a Professional Networking App for the Future of WorkSee more people like Stephen on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
35
Creative Principal @ HyperGraphik Design Inc.
17
Producer/Project Manager
16
Data entry @ Digital marketing
96074 people
16
Data entry @ Digital marketing
15
Bookkeeper @ VOCA marketing
20
Owner @ Market Grow