Unique marketing professional with experience as a strategist, creative director, mentor and business
leader. Developed effective marketing strategies and tactics, led organizational positioning, re-branding and brand development efforts, as well as constructed break-out and award-winning ad campaigns from
both the agency and client-side for use locally and on a global scale.
Achievements:
• Charter Marketer (CM) and branding expert responsible for over 20 company and brand launches
• Substantial experience in the media, financial service, SAS, CPG, technology, automotive, charitable, pharmaceutical, construction, educational, restaurant and food service segments
• Client experience includes The Adelaide Fitness Club, Aeroxchange, Air Miles, Always, Apple, Bayer, BCE, BMO, BMW Canada, BSH Home Appliances, CFL, CIBC, Canadian Tire, Coca-Cola, DOT Patio & Home, Easyhome, FedEx, Ferraro Roche, Geranium Homes, Globe & Mail, HP, Kraft, Lightronics, McClelland & Stewart, McDonald’s, National Bank, Nissan, Oliver & Bonacini, OpenText, Penguin Basements, Porsche, Rogers, ROM, Ruffin’s Pet Centres, SABA, Sara Lee, SIR Corp, TICO, TB Bank, Toronto Star, Toyota, Vault Credit Corp, Vision TV, Volkswagen, and white label work for ad agencies
• Data Analytic Experience (Consumer Insights, Focus Groups, Google Analytics, NielsenIQ, SEMrush)More...
Marcelo Salup
CEO@iffective
Verified
✅ Over 40 years of national expertise in branding, digital & direct.
✅ Specialized in B2C for which I have developed many different predictive and attribution models.
✅ I have been part of the team that has launched dozens of successful companies, brands and products around the world.
✅ Part of mission is to build your team to make sure that you keep getting the best advertising and marketing advice after I leave.
✅ I pay special attention to highly advanced customer segmentation to make customer acquisition & retention more effective and efficient.More...
Guido de Jager
Marketing & Communications Consultant@Guido de Jager | Marketing & Communication
Verified
After being active in Marketing & Communications companies in the Netherlands, US and Germany I worked for various international companies as Marketing Manager. Currently consultant and entrepreneur in Italy.More...
George Beverley MBA
C-founder@Runway Growth Consulting
Verified
As a seasoned consultant, I specialise in helping organisations gain a deep understanding of their customers’ perspectives. By seeing through the eyes of your customers, we can collaboratively design superior products and services, ultimately reducing wastage in both product development and marketing expenditures. This strategic approach not only fuels growth and sustainability but also ensures your organization remains relevant to your customers and top-of-mind for potential prospects.More...