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Work Background
Revlon Inc.Director, Amazon Ecommerce
Dec. 2021New York, New York, United States
Flywheel DigitalSenior Business Manager
Jul. 2019 - Dec. 2021Baltimore, Maryland
Flywheel DigitalBusiness Manager
Jul. 2017 - Jul. 2019Baltimore, Maryland
Tessemae's All NaturalCorporate Sales Director
Nov. 2015 - Jun. 2017- Intermediary between external sales team, retailers, supply chain, and order processing to verify all retail customers are receiving best in class service
- Ensure delivery of monthly, quarterly and annual sales goals
- Created process and procedures for chargeback allocation and remittance
- Led sell in strategies and meetings for several big box retailers, including Sam’s Club, Walmart, Harris Teeter, and Publix of new salad line
- Optimize processes and reporting to improve sales and marketing productivity
- Analyze marketing and sales data (Spins) to develop insights and make recommendations on areas for improvement in key marketing areas. Participate in developing and deploying strategic growth plans
- Ensure effective prospecting, up/cross selling, pipeline development
- Liaison between marketing, product development and supply chain departments to ensure brand consistency, customer satisfaction and problem resolution
- Management of Inside Sales team (5 people)
Tessemae's All NaturalSenior Brand Manager
Apr. 2015 - Oct. 2016- Launched Tessemae’s All Natural Amazon Seller Central Account via Fulfillment by Merchant, including recruiting for fulfillment staff, shipping method and supplies, contract negotiation with FedEx and UPS, shopify integration, and streamline into accounting software
- Manage end-to-end all trade shows and events, strategy, logistics and execution
- Oversee the social strategy and implementation tactics; ensuring Tessemae’s is using all social channels to its optimal potential, maintaining a competitive edge in the social market place against “like” brands and our competitors
- Develop strategies for inbound and outbound campaigns including tactics such as remarketing, social advertising, automated outbound, etc
- Develop and maintain blogger affiliate network to increase new sessions and e-commerce conversion
- Manage, track, report, and present program budgets by channel – campaign costs, performance, and ROI through the demand generation lifecycle
TheraPearl, LLCLead Project Manager
Jan. 2010 - Apr. 2015- Manage two ERP/EDI integration projects with more than 50 big box retail partnerships, multiple warehouse locations, and day-to-day tactical office work while company on a tremendous growth trajectory
- Provide training, coaching, and mentoring to coworkers on the effective use of software systems. Monitor and document post-implementation problems and revision requests
- Conduct studies of employee, organizational efficiency, and productivity in order to make recommended changes or improvements to work methods and procedures.
- Manage project budget and resource allocation
- Interact regularly with existing or potential clients to determine their needs and to develop plans for improving delivery.
- Advocate on behalf of clients and represent clients' needs as appropriate to senior management.
- Assist in brand development through various relationships to include NFL Players Association: licensing agreements and event planning
- Develop and maintain TheraPearl.com via agency
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