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Work Background
Idea SonoraBritish Female Voiceover Artist
Jan. 2021Deliver high-quality. in-studio and remote voiceover services for advertising, TV and digital branding commercials, museum audio installations, marketing communications. Craft compelling long form narratives designed for multichannel media outlets. Collaborate with global names including Vodafone, MANGO, Vueling, Loewe, Massimo Dutti, Spanish Tourism Board, CUPRA and others to bring brand narratives to life. Executed projects under real-time client direction, delivering to deadline and to professional audio quality. Undergo continuous training to refine vocal techniques and industry insights.
Nile HQDigital UX Copywriter
Apr. 2020 - Dec. 2022Collaborated with design team to enhance user experience through targeted UX writing. Integrated staff social media with digital intranet transformation initiatives. Developed comprehensive SEO content plan for Lloyds.com blog, aligning with core messaging of its 360 digital transformation programme. Conducted internal and external market research to inform content strategies, ensuring alignment with audience needs. Optimised copy for SEO, improving visibility and staff engagement across Lloyd's digital platforms by 38% in a 6 month period.
Frequency MachineScriptwriter and Presenter/ Voiceover
Mar. 2020 - Apr. 2023Barcelona, Spain• Crafted engaging scripts for two podcasts on Apple and Spotify, enhancing brand storytelling. • Delivered high-quality voiceovers, ensuring consistency with brand identity across all audio content. • Collaborated with creative teams on innovative concepts for a transatlantic digital marketing campaign. • Analysed audience feedback to refine scripts and voiceover delivery, improving performance metrics.
ShackletonSenior Creative
Feb. 2020 - Mar. 2020Barcelona, Catalonia, SpainConceptualised an entirely new digital nomad hotel brand identity for Radisson, one of the world's largest hotel groups. Developed an immersive 360 brand toolkit and tone of voice guidelines to enhance tonal and visual identity for 21st-century business travel. Collaborated with the core creative team on naming treatments and campaign activations. Crafted standout conceptual content aligned with luxury and hospitality sector standards. Executed strategic brand positioning to drive consumer engagement and loyalty.
OSTC Ltd.Content Writer
Dec. 2018 - Mar. 2020Supported core marketing team through tactical and creative writing services. Produced long-form blog content, VR scripts, press communications, SEO compliant web content to enhance brand visibility. Developed comprehensive content strategies and global content compliancy guidelines to align with company objectives and cultural relevance in EMEA
McCann LondonSenior Creative
Jul. 2018 - Oct. 2018London, United KingdomCollaborated with senior team to conceptualise and execute 360 Christmas campaigns for GODIVA. Developed scripts that captured brand essence and resonated with target TV audience. Conducted market research to inform creative strategies and enhance campaign effectiveness. Analysed campaign performance metrics to optimise future projects. Managed cross-functional team communications to ensure alignment and timely delivery.
Matter Of FormFreelance Copywriter
Mar. 2017 - Feb. 2018Migrated and revitalised Belmond's digital assets to enhance brand storytelling. Crafted SEO-compliant copy to boost online visibility and engagement. Developed engaging narratives for luxury travel itineraries that emphasise the brand's uncompromising attention to detail and premium offering. Collaborated with a creative team to maintain brand consistency across digital platforms. Analysed performance metrics to refine content strategy, offer iterative suggestions and sync user's web experience with customised social.
Publicis.SapientSenior Copywriter
Jan. 2017 - Sep. 2018Content ideation and 360 creative executions for high-profile clients, including Mercedes-Benz, HSBC, Nivea and Unilever. Collaborated with cross-functional teams to align Pan-European creative strategies with client objectives. Conducted market research to ensure alignment with short and long term marketing goals. Adapted brand messaging for diverse platforms, ensuring consistency without diluting impact.
You AgencyCopywriter
Jan. 2016 - Jan. 2016Working for Barbour International, I wrote all core social media content for the brand's most innovative co-curated social campaign to date: The 7 Wanderers. I then by good fortune was invited to be one of their featured Wanderers, too!
Lowe and Partners WorldwideSenior Copywriter
Mar. 2014 - Dec. 2014LOWE BarcelonaDeveloped and executed innovative digital and social strategies for the agency's biggest accounts: SEAT and CUPRA. Collaborated with Pan-Euro social managers to enhance brand engagement and hit key metrics for both brand's social channels. Supported Creative Directors on content ideation and scripts for new launches and mood videos for client sell in. Analysed campaign performance metrics to optimise content and strategy.
We Are SocialSocial Media Editor
Oct. 2013 - Jan. 2014Clerkenwell LondonPan European editor for Mondalez accounts Cadbury and Mikado. Oversaw the roll out a refreshed editorial strategy and tonality for both brands. I also created playbooks, brand guidelines, content calendars and campaign content to amplify Cadbury's AVC ads in line with third party agencies. Junior writers were also mentored to produce killer social copy that coaxed the community to sit up and smile.
JWTFreelance Senior Copywriter
Oct. 2013 - Oct. 2013London, United KingdomConcepting and writing long copy for a new campaign evolution on a world leading jewellery brand.
Small Back RoomSenior Freelance Copywriter
Nov. 2012 - Feb. 2013London, United KingdomWorking alongside senior UX and creative teams, I wrote the UX copy as it pertained to SEO optimisation for the new post Olympic village website, eastvillage20.co.uk
In Other WordsSenior Copywriter
Feb. 2012Ideate and develop pitch and campaign content for global brand visibility and audience engagement. Create human-first SEO-driven copy for various digital formats, increasing online traffic and search rankings. Craft strategic 360 brand campaigns for luxury, FMCG, hospitality, automotive industries. Collaborate on e-CRM initiatives to fulfill broader communication strategies Conduct market research to inform creative strategies and optimise audience engagement.
In Other WordsHead of Copy
Feb. 2012Ideate and develop pitch and campaign content for global brand visibility and audience engagement. Create human-first SEO-driven copy for various digital formats, increasing online traffic and search rankings. Craft strategic 360 brand campaigns for luxury, FMCG, hospitality, automotive industries. Collaborate on e-CRM initiatives to fulfill broader communication strategies Conduct market research to inform creative strategies and optimise audience engagement.
Self Employed ConsultantSenior Creative
Feb. 2012
• Lead concept-to-launch 360° campaign ideation and copy across digital, social,
CRM, film, OOH, and experiential—balancing brand craft with performance goals.
• Build AI-assisted creative workflows using prompt engineering (brief-to-prompt
translation, tone/voice constraints, few-shot examples) to accelerate ideation,
messaging, and copy iteration.
• Create conversion-focused copy for landing pages, email/CRM, EEC's,
paid social, and product messaging; develop multiple on-brand variants for
testing/optimization.
• Develop reusable prompt libraries and brand-voice guardrails (do/don’t rules,
claim safety, readability) to keep generative outputs consistent, compliant, and
human-first.
• Collaborate with strategists, designers, and key stakeholders to shape
narratives, pitch decks, and creative platforms that win new business and forge
strong client-agency bonds
• Use AI tools to synthesize research, competitive audits, and audience insights
into desired creative territories, messaging frameworks, and campaign routes.
This IS CartagenaEditor and SEO Strategist
Jan. 2012 - Jun. 2012Collaborated with a team of internationals on the launch, marketing, UX and content for This IS Cartagena, a new real-time guide to South America's hottest colonial city.
SapientNitroFreelance Senior Digital Copywriter
Sep. 2011 - Jan. 2012LondonSEO writer and strategist for big name brands including M&S, NatWest and RBS. Mobile app writing, scamps and concept work for phased web refreshes aplenty.
Candi LondonSenior Freelance Copywriter
Nov. 2010 - Sep. 2011SEO writer, conceptual strategist and social media writer for major FMCG retailers and technology brands.
unlike media ltd.Digital Features Writer
Jan. 2009 - Jan. 2011Scouring cities for hidden hotspots and off-the-trail venues to share with the discerning urban traveller.
HarrodsLead Copywriter
Apr. 2008 - Mar. 2010Responsible for the bulk of concepts and content across packaging, CRM, in-store signage, outdoor, e-newsletters, web copy, commissioned press ads, advertorials, POS, banners, and all DM content for the Harrods brand. Working alongside the Art Director to reposition house brand and copy guidelines Collaborating with designers on targeted campaigns that require fully integrated campaigns across DM, online emails, in-store signage, plasmas and SMS messaging Producing content to appear outdoors on buses, the Harrods windows, tube posters Coordinating a strategy for Harrods social media sites to attract a younger demographic Brainstorming and pitching concepts for marketing themes and CRM campaigns Mentoring, structuring and editing the work of junior writers on the team
BBCWeb Editor
Jan. 2008 - Apr. 2008Contracted to rewrite core sections of the BBC's 'Bitesize' GCSE microsite. Responsibilities included: Working with the producer to establish the creative direction for the site's re-launch Improving the clarity and communication of the site's offering and tone Conducting focus groups on the effectiveness of the site's navigability and appeal for its 14-16 year old audience Assessing the site for communicative/ technical obstacles preventing buy-in Establishing consistency across the site, with sensitivity to the BBC's heritage and tone
EvidentlyWriter
Aug. 2007 - Jan. 2008Scriptwriter for a boutique creative communications agency specialising in short educational films or animated material intended for Unilever's marketing division. Key clients: Dove Hair, Fairtrade Lipton Tea, Lynx, Lifebuoy Soap Using market data to produce scripts and films about the target demographic to educate chief marketers across Unilever Producing content for the Evidently website, plus newsletters, speech material and scripts for animated communications Proofing and editing interactive web content for clients
GoogleSEO Strategist
May. 2007 - Aug. 2007Contracted to improve the commercial aspects of Google's key client websites. Employing SEO systems to analyse key word combinations and elevate page ranking Refining key word variations and phrases across large sites for Sony and Interflora Creative consultancy provided on navigation, inconsistencies, usability, traffic monitoring and PPC rates
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