Senior Creative with 16 years writing campaigns that win awards and hit targets. Wrote the copy for Deutsche Telekom's #WhatWeValue Web3 campaign—Webby Gold, 2023. Built 360° work for Vodafone, Dove, Nivea, Moët, and Bosch across McCann, Ogilvy, Publicis, RAPP, MullenLowe.
I write conversion-focused copy: CRM flows, landing pages, paid social, product messaging, scripts. I've built AI-assisted workflows using prompt engineering to accelerate ideation and iteration without losing quality. At Lloyds, my UX writing and SEO strategy drove 38% engagement lift across digital platforms in six months.
I also wrote and voiced a podcast that scaled to 250,000 monthly streams. Different medium, same discipline: understand the audience, write tight, deliver.
Looking for senior creative roles where the brief is challenging, the output matters, and performance is part of the creative conversation.More...