Hanneke Metselaar

Global Director of creative operations @Gisou by Negin Mirsalehi

Growth HackerCommunity ManagerCRM managerAffiliate MarketingHead HunterASOMarketing Analytics ManagerCopywriterDigital Ads ManagerEmail Marketing ManagerSEO ManagerSMM ManagerContent ManagerPR ManagerHRMarketing DirectorEvent ProducerInfluencer Marketing ManagerCommunications ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthCreative ProducerC-level ExecutiveCMOCustomer Success ManagerCOOLife CoachingBrand Marketing ManagerAdvisorSales & BizDevBusiness OwnerMarketingConsulting

Hanneke Metselaar is a strategic creative leader and founder with over 15 years of experience at the intersection of brand, operations, and innovation. She currently serves as the Creative Operations Director at Gisou, where she co-leads the in-house agency and drives creative excellence across global campaigns, product launches, and digital experiences. Hanneke’s career spans beauty, lifestyle, and B2B tech industries, where she’s built and scaled creative teams, introduced operational clarity, and championed brand storytelling that drives business growth. She is known for transforming complexity into structure and coaching creative teams to operate with focus, flow, and confidence. As an entrepreneur, Hanneke co-created Hanazuki, an original IP that was later acquired by Hasbro and transformed into a globally distributed multimedia franchise. Her journey—scaling a creative idea into a commercial success—gives her a unique lens on the power of intellectual property, brand-building, and creative resilience. Beyond her leadership roles, Hanneke is a mentor and leadership coach, working with emerging creative leaders and founders to help them navigate growth, build authentic teams, and lead with intention focusing on creative leadership.

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