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Work Background
Self-employedCopywriter, Content Creator, and Brand Storyteller
Jan. 2016I write targeted communications using a literary-journalistic approach and specialize in working with small businesses. I primarily research and craft brand stories and have also ghostwritten two memoirs for private family use. Additional projects include writing personal bios, social media copy, website content, emails, OOH, and Radio copywriting. Portfolio https://missyhunter.org/
Writer/editor of lifestyle blog http://sarcasticshorty.com/
ChevronSocial Media Project Manager, PGPA Digital Engagement (Contractor)
Nov. 2014 - Dec. 2015San Ramon, CACommunity manager for Chevron’s Twitter, Facebook and LinkedIn social channels. Write, curate, publish, measure and analyze organic social content. SME on social media publishing best practices. Monitor and listen to social communication worldwide on a range of issues. Review/revise current publishing calendar in light of latest current events. Escalate issues and work with Media Relations, Corporate Marketing, Upstream, Gas/Midstream, Downstream and OpCos in publishing and communicating social content that is relevant to their functions. Research and surface impersonating brand and executive accounts on all social channels.
ChevronAdvertising & Media Advisor, PGPA Corporate Marketing (Contractor)
Jul. 2012 - Mar. 2014San Ramon, CAManaged worldwide media agency providing strategic direction, project management and oversight of Chevron’s Policy, Government and Public Affairs corporate marketing, global multi-media programs. Co-developed digital engagement roadmap working with social community managers and .com editors. Executed multiple digital marketing programs for reputation management ranging from one-day, multi-media, multi platform efforts to co-created content with publishers to crowd-sourced communication real-time. Guided corporate marketing’s advertising efforts internally when working with cross-functional groups within public affairs organization, downstream and US business unit teams. Partnered with brand team in leading Chevron’s marketing presence at energy industry events across the globe.
HCSAdvertising Consultant/Media Director
Jan. 2011 - Jul. 2012Walnut Creek, CAEstablished a communication strategy consulting business and worked with two clients with vastly different marketing challenges. Introduced/on-boarded 3rd party data solution to enable identification and optimization of customer acquisition data real-time. Used digital marketing to serve dual purposes; aid in shifting distribution channel strategy in addition to meeting sales goals (+25% trial)
Nice AdvertisingMedia Director
Jul. 2007 - Jan. 2011San FranciscoArchitect of the media dept. Built systems to service the agency's CPG-heavy client base. Part of the team charged with refining agency ROI model and new business practices. Brands: Crystal Geyser, Jelly Belly, JB Sport Beans, Sunsweet, New Business
Goodby, Silverstein & PartnersGroup Communication Strategy Director
Jan. 2007 - May. 2007San FranciscoPromoted up through several positions and worked on a variety of different brands during the 7+ year tenure at GSP. Most recent position was to manage media team of 14 across two offices for the Saturn account. Led ROI intensive Netflix account and broke new ground with DR buying practices for the agency. Media plan of the year award recipient for local TV. Part of the media department that shifted to communication strategy and forged new paths with account planning.
Goodby, Silverstein & PartnersAssociate Media Director
May. 2002 - Jan. 2007San FranciscoBrands: SBC, Saturn US retail
Goodby, Silverstein & PartnersMedia Supervisor
Nov. 1999 - May. 2002San FranciscoBrands: Crystal Cruises, Netflix, SBC (now AT&T but at the time, former Pac Bell, SW Bell, Southern New England Telephone), Vail Resorts, Non-profits: Common Sense Media, Marin Cancer Society
Foote, Cone & BeldingMedia Supervisor
Jan. 1998 - Jan. 1999ChicagoBrands: Kraft Macaroni & Cheese, Bulls-eye BBQ, Kraft Original BBQ, Kraft Parmesan Cheese, Athenos, Taco Bell Home Originals
BBDO WestMedia Planner
Jan. 1995 - Jan. 1998Los AngelesBrands: Apple, Best Western, Dodge DAAs, MGM/UA, New Business, Northrop Grumman, Pioneer Electronics, Stimson Lane Wineries
RPAAssistant Media Planner
Jan. 1994 - Jan. 1995Los AngelesBrands: Honda DAAs
Foote, Cone & BeldingClient Accounting Coordinator
Jan. 1992 - Jan. 1994Los AngelesBrands: Farmers Insurance
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