ContentifyMarketing Content Specialist
Jul. 2021Cambridge, England, United KingdomAs a Senior Marketing Manager and Creative Ad Producer, I have led the development and production of various ad campaigns across multiple channels. Here are a few examples of my campaigns: Multi-channel campaign for a new product launch of SAAS software for the largest independent creator of Industrial software, IAMTech: Having agreed a product focus with the company CEO, I budgeted, planned and executed a multi-channel campaign and launched a sub brand, IAMTech Americas. This included product videos for organic SEO , on the website, for Google video ads. The campaign also involved the creation of lead magnets, where we got industry experts to write white-paper, customer case study videos, which were utilised email campaigns in. The videos showcased the product's features and benefits, while the videos focused on customer testimonials. The Linkedin Campaign was carefully targeted by industry, job titles, region and seniority. The campaign resulted in a significant increase in sales and brand awareness. Additionally, I led website optimisation analysis, using tools like mouseflow to analyze the customer journey and implement changes to increase website enquiries by 127%. Changes included, adding videos, adding forms to the top fold of pages, and removing the ‘so whats?’ From the website copy. information on pages, adding an oil and gas multinational £5m contract. Mediamerge - Classroom Observation: I spearheaded the development of a A series of educational resources. I ran marketing campaigns using radio ads, email advertising, fax, google ads and many more resulting in sales to over 3000 schools, the department of education, and even ofsted, the governing body . I developed a youtube channel that has over 2m views that drives traffic to the site and sales. Implemented chat facility and free trials. Sourced printed publications, doing full spread national advertising. Also have spoken on various radion stations about the project.