Pioneer FoodsSenior Brand Manager
Feb. 2006 - Jun. 2011Cape Town Area, South AfricaProduct portfolio included: cold cereals (Otees, Nature’s Source, Bokomo Cornflakes, Right Start), snacking range (bars),
children’s cereal range (Cerix) and Up ‘n Go (breakfast cereal drink, Australia)
• Management of a Marketing Assistant
• Strategising annual brand marketing plan
• Creation, drafting and implementation of brand strategies and positioning
• Setting short and long-term brand targets, tracking sales
• Budgeting, expenditure control
• New product development, liaison with R&D, feasibility studies, management of bi-annual launches
• Monitoring and maximising brand profitability, supplier negotiations
• Liaison with market research companies regarding retail market brand performance and consumer trends
• Chairing monthly sales and merchandising team meetings : sourcing market opportunities , monitoring brand performance
and market listings
• Chairing bi-annual in-store merchandising meetings
• Presenting brand plans at bi-annual regional sales meetings
• Running trade stands at shows including The Good Food and Wine Show and The Women’s Show
• Liaison with factory management regarding new product development, implementation of CAPEX, production changes
• Setting up licensed production for Up ‘n Go (Australia)
• Controlling contract packing for Bokomo UK ranges
• Developing house brands for Woolworths and Pick ’n Pay
• Re-development of Bokomo Foods website