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Work Background
ONYX - UX & CX Design StudioUX Growth Hacker
Jun. 2024Mumbai, Maharashtra, IndiaI help businesses unlock exponential growth with user experience strategies that increase conversions by 5X and revenue by 3X. I specialize in crafting intuitive, high-converting digital experiences for B2C and B2B brands across e-commerce, fintech, edtech, and SaaS. How I Deliver Growth-Driven UX:
- Conversion-Optimized UX – Redesigning user journeys to maximize sign-ups, purchases, and retention.
- AI-Driven UX Audits – Identifying friction points and providing data-backed recommendations.
- Product Strategy & UX Revamp – Transforming underperforming products into category leaders.
- Data-Driven UX & Experimentation – Running A/B tests and user research to optimize experiences. Proven Impact:
- Helped e-commerce brands boost checkout conversions by 5X.
- Enhanced fintech platforms, increasing user adoption rates by 3X.
- Scaled edtech platforms, improving engagement by 2.5X. I work with startups, scale-ups, and enterprises to create UX strategies that turn users into loyal customers and products into growth engines.
BriqUser Experience Lead
Sep. 2022 - May. 2024Mumbai, Maharashtra, India● Increased the Average Active Users in the app by more than 250% by changing UX strategy in
first 2 quarters after joining ● Decreased the Go-Live time by 65% by introducing Plug and Play strategy ● One of the key players in making live the new modularization system which is projected to grow
the company revenue by 300% in next 2 quarters
ONYX - UX & CX Design StudioFounder
Jan. 2020 - May. 2024Mumbai, Maharashtra, India● Helping many FinTech, EdTech and E-Commerce clients on their growth from seed to series C
and worked as their growth partner and as UX team. ● More than 12 FinTech clients served during 2021-2022, Cultivated strong client relationships, worked with FinTech clients like TerraPay (One of the biggest Money Transfer services, all Western Union transfer happens through this dashboard), Choice FinX, KEEV FinTech (Similar to Smallcase), ClearEye Anti Money Laundering app, Almug, etc. ● We follow "7-step UX process" Success Centered Design (UX+TAPE) at ONYX UX Studio See our works at https://uxdesign.ae or www.onyxdigi.com
DVSI LtdHead of Design - India
Oct. 2018 - Dec. 2020Mumbai, Maharashtra, India● Managed accounts like EY, Accenture and helped them set up their futuristic experience studios
and Innovation Hubs in India ● Worked not just as Design manager but also as liaison between the tech and innovation and
design facilitator and helped EY and Accenture to achieve their digital transformation
PepperfryHead of UX
Jul. 2015 - Apr. 2017Mumbai Area, India● Spearheaded UX improvements, resulting in a 40% reduction in clicks for purchasing, 70%
decrease in banner creation time, and 50% reduction in emailer design effort. ● Led a team of 12 designers, influencing design, project management, user research, and
branding ● Pioneered user-centric design principles and earned IAMAI Awards for exceptional achievements
Web2UICo-Founder
Nov. 2006 - Aug. 2015Kolkata, West Bengal, IndiaWeb2UI (Formerly Assist UI) was a web and mobile app design and development company.
S&P GlobalUI / GUI Head
Apr. 2005 - Oct. 2006Kolkata Area, IndiaDebono India is the Indian branch of Debono UK Limited, the strategic partner of Standards and Poors, a McGrawHills Company. I was working in the offshore development center of S&P500 at Debono's Kolkata branch. My achievement in this company is revamping the total design of www.funds-sp.com which is now www.funds.morningstar.com. Also, we worked with clients like Financial Times, Citibank, Yahoo finance etc.
Gamma Software Pvt. Ltd. Sr. UX/UI Designer
Sep. 2004 - Feb. 2005KokataDesign Team Lead for all Australia based web projects.
Intrasoft Technologies (123India.com), India's premier portalJr. Designer to Design Team Lead
Jan. 2003 - Aug. 2004Kolkata Area, IndiaUI Designer to Team leader of UI Designers for all offshore web projects.
Fortune Web Solutions Pvt. Ltd. Jr. Web Designer
Jul. 2002 - Dec. 2002KolkataJunior Web designer.
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