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Work Background
HeliChief Marketing Officer
Sep. 2023Aspen, Colorado, United States
Silverton MountainAdvisor
Sep. 2023Silverton, Colorado, United States
HeliChief Operating Officer
Jan. 2023 - Sep. 2023Aspen, Colorado, United States
Great Canadian Heli-SkiingAdvisor
Dec. 2022Golden, BCAdvising the sales and marketing team and interfacing with leadership.
HeliDirector of Product
Feb. 2016 - Jan. 2023Aspen, Colorado, United StatesHeli is a distributor of helicopter skiing and other adventure experiences. We connect our partner providers with guests for adventures around the world. Responsible for managing the entire development process of a two sided adventure marketplace and reservation management system.
SunCommonDirect Marketing and Product Management
Feb. 2016 - May. 2019Waterbury, VTManaging the team, services and product that drive new lead acquisition through digital and direct marketing channels. Lead small team in creating digital customer companion to help guide you through the process of going solar, from initial inquiry to fully installed.
HMC AdvertisingMarketing Manager and Digital Projects Manager
Aug. 2015 - Jan. 2016Richmond, Vermont
Backcountry.comMDF Program Manager
Jul. 2012 - Jul. 2015Park City, UtahMarketing Strategy: Create and implement integrated marketing strategies and tactics for vendors on backcountry.com that offer strong ROI via: custom internal campaigns, vendor link program (P2P), print advertising, events, social, video, blogs, digital advertising, emails, and brand pages. Project Management: Internally manage creation and execution of vendor campaigns with customer marketing, email, merchandising, copy, design and development teams for on time delivery and execution on custom marketing calendars for each vendor. Results Tracking: Run internal tracking reports with Omniture and OBI to discover campaign results, brand specific data and trends to continually optimize revenue of current & future marketing program channels. Use results to craft vendor marketing program at the beginning of each calendar year. Vendor Management: Developed the standard for vendor reports and attend industry trade shows like Outdoor Retailer and SIA to review campaign results with vendors to develop future programs to increase their ROI and revenue for backcountry.com.
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